All 88 WooCommerce Statistics Worth Knowing in 2025
If you’re here it means that you’re interested in WooCommerce statistics and want to know how they are doing this year.
To help you find all the answers you’re looking for, we created this list of the most recent WooCommerce statistics of 2025.
WooCommerce has been without a doubt one of the biggest eCommerce website management and creation companies for years now.
Regardless of your brand’s niche and industry, if you sell something online, chances are that you can make it work better with WooCommerce.
If you’re new and trying to understand how to start your eCommerce business then this is a great place to start.
Below we broke down all of the WooCommerce statistics into different categories so it’s easier for you to find the section you’re most interested in.
Want a custom WooCommerce store but don’t know where to start? Let us help.
General WooCommerce Statistics
These WooCommerce statistics show how important and prominent WooCommerce is when compared to the competition.
Its user friendliness and features rank it as one of the best options for small to medium businesses that want to set up their first online store.
Every marketer who is considering a WooCommerce store should know about all of these statistics below.
1. Roughly 6.4 million live websites are using WooCommerce.
2. WooCommerce powers at least 30% of all online stores.
3. 22% of the best and most successful eCommerce websites use WooCommerce
4. Users have downloaded the WooCommerce plugin over 162 million times.
5. In the United States alone, there are approximately 2.7 million WooCommerce websites
6. Home and garden niches are the most popular category all over the world in WooCommerce stores. They sell well over 240,000 products every year.
7. With 26% of the market share, WooCommerce is the number one eCommerce software platform in Italy.
8. In the United States, WooCommerce holds a market share of 15% and that makes it the fourth most used eCommerce software platform.
WooCommerce Sales and Revenue Insights
This section covers all of the important WooCommerce statistics that cover revenue from different companies who swear by WooCommerce for their online store.
9. Conversion rate for WooCommerce websites averages 2.5%
10. Over 20,000 WooCommerce websites earn at least $100,000 every year.
11. WooCommerce stores have generated over $20 billion in revenue every year since 2020.
12. The average order value of WooCommerce powered websites is $122.
13. Customers pay 65% of orders on WooCommerce websites using credit or debit cards.
14. 55% of WooCommerce’s revenue is from the United States alone.
15. Over 300 websites using WooCommerce generate at least $1 million in revenue every year.
16. Since 2021, WooCommerce has had a steady growth of 18%.
17. At least 21% of WordPress sites integrate and use WooCommerce.
18. 26% of WooCommerce stores’ revenue comes from digital products.
Mobile and User Experience
This section covers how WooCommerce works on mobile devices and the real world obstacles and problems marketers face.
19. The average cart abandonment rate for WooCommerce stores averages out at about 70%.
20. WooCommerce website load times are 2 seconds.
21. Mobile conversions are one third to one fourth of the desktop rates.
22. More than 44% of users expect the mobile version of a WooCommerce website to be just as fast if not faster than the desktop version.
23. The mobile cart abandonment rate is approximately 85%.
24. WooCommerce websites with simplified and easy to follow checkouts have reduced cart abandonment.
25. Sticky “Add to Cart” buttons have an increased mobile conversion rate of 15%.
26. 65% of WooCommerce traffic is from different types of mobile devices.
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Plugins and Extensions
Many users know WooCommerce for its thousands of different extensions and add-ons.
Some of its extensions and plugins are essential website features that business owners shouldn’t overlook.
This section covers the most prominent extensions and the impact these extensions have on WooCommerce-integrated websites.
27 WooCommerce has over 1200 official extensions that any user can download and use.
28. All WooCommerce websites use at the very least one extension.
29. The top 3 WooCommerce plugins are WooPayments, WooCommerce Shipping, and Google for WooCommerce.
30. WooPayments and other similar extensions support over 100 different types of payments.
31. WooCommerce supports more than 55 languages.
32. The WooCommerce app is used by more than 100k merchants around the world.
33. More than 35% of WooCommerce stores use product reviews.
34. Personalized recommendations on WooCommerce websites boost sales by 20%.
35. Users downloaded the WordPress-specific plugin of WooCommerce more than 350 million times.
36. Users have downloaded WooCommerce’s popular Smart Coupons plugin over 30,000 times.
37. WooCommerce websites that use more than 10 plugins are likely to have website speed performance issues.
38. WooCommerce stores using a marketing automation tool grow two times faster.
39. More than 45% of WooCommerce websites use some sort of email marketing integration. This not only simplifies email strategies but also automates most of the generally complicated systems involved with eCommerce.
40. Wishlist features and add-ons are used by more than 22% of WooCommerce stores. This is a great feature that will notify customers with an email or text message whenever an item they wishlisted is on sale.
41. At least 70% of WooCommerce websites use some form of cart abandonment add-on that helps customers retrieve their previous cart even if they didn’t sign up.
42. The most used and paid-for WooCommerce extension is the Bookings and Appointments one. This extension helps customers schedule both appointments and shows them when they can book a date for a service.
43. Over 25% of WooCommerce stores use data tracking and analytics. This is well below what should be the norm for analytics for websites in general.
44. WooCommerce POS plugins support more than 80,000 different physical retail outlets.
Marketing and Conversion
Marketing is at the core of WooCommerce. These statistics show you the importance of marketing for online stores and how WooCommerce marketers leverage different marketing strategies.
45. 60% of WooCommerce marketers rely on Instagram and Facebook ads to drive traffic to their website.
46. Email marketing generates $42 for every $1 spent by WooCommerce merchants.
47. Retargeting ads increase WooCommerce ROAS by about 400%.
48. WooCommerce stores using loyalty programs see a 2.7x higher customer retention rate.
49. WooCommerce stores implementing Google Shopping campaigns report three times more qualified traffic.
SEO and Performance
SEO is the cornerstone of any good eCommerce website.
These WooCommerce statistics show how important good SEO strategies are for WooCommerce and how business owners need to double down on SEO strategies for growth.
50. WooCommerce completely supports full schema markups, which help boost its CTR by up to 25%.
51. WooCommerce-powered websites that load in under 2 seconds have an overall 40% higher conversion rate.
52. The use of a CDN can reduce page load time by 50% for most WooCommerce stores.
53. Most WooCommerce stores generate at least 42% of their traffic from the Google search engine.
54. Sites that use WooCommerce’s SEO plugins, such as Rank Math, see a 3x improvement in organic traffic after 6 months.
55. Image optimization reduces load time on WooCommerce product pages by up to 60%.
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Product, Catalog, and Checkout Stats
This section for WooCommerce statistics focuses on the number of products sold, the size of a company’s overall catalog, and the company’s overall checkout statistics.
56. WooCommerce supports an unlimited number of products per store.
57. WooCommerce multilingual websites with at least two languages see 30% more international conversions.
58. WooCommerce stores with transparent live shipping rates see a 12% decrease in cart abandonment.
59. Guest checkout improves conversion by up to 35%.
60. WooCommerce websites with checkout pages that accept Stripe and PayPal convert 15% more than bank transfer-only stores.
61. Product images that are shown in a 360-degree view can get up to 17% conversion rate.
62. Adding a one-click buy button in your WooCommerce store can improve your conversion rates and reduce cart abandonment by 20%.
Developer and Customization Stats
These WooCommerce statistics focus on the development side of WooCommerce. From website integration to the overall cost of integrating WooCommerce into a website.
63. Experienced developers take around 40 to 100 hours to fully build a WooCommerce integrated store.
64. More than 82% of WooCommerce sites are custom themed.
65. WooCommerce development agencies charge $75-$150 per hour generally.
66. Developers built WooCommerce with PHP and React-based components.
67. Over 60% of WooCommerce stores apply and use custom shipping and custom tax rules.
68. WooCommerce stores use Git-based CI/CD pipelines and see a 40% increase in deployments.
69. The global WooCommerce developer community goes beyond 15,000 freelancers.
70. WooCommerce is completely GPL licensed, which means that the user gets full code ownership when they create their WooCommerce website.
Accessibility Statistics
This section focuses on exploring how accessibility plays a role in WooCommerce stores. From WCAG compliance to accessibility issues WooCommerce websites face if not optimized.
71. Optimizing a WooCommerce website for accessibility can increase the revenue of a website by 7%.
72. Writing and optimizing the alt text of every single image on a WooCommerce page improves accessibility by 87%.
73. WooCommerce websites that have good keyboard navigation can have a conversion increase of up to 13%.
74. Only a whopping 12% of WooCommerce themes are accessible and compliant with WCAG requirements.
75. More than 50% of WooCommerce stores have serious accessibility problems throughout their websites.
Security and Important Compliance Information
Not paying attention to the security of an eCommerce website is a massive mistake, regardless of whether it is WooCommerce or not. It’s vital for any business owner to know about the cybersecurity threats their website might have to deal with in the future.
These statistics will show the importance of proper online security measures for WooCommerce and how it can save a brand’s sensitive information.
76. Websites that use WooCommerce are 40% more likely to attract targets.
77. More than 25% of WooCommerce sites completely fail the OWASP security test.
78. Using reCAPTCHA on a WooCommerce checkout page can reduce fake and fraudulent WooCommerce orders by at least 60%
79. At least 80% of all WooCommerce stores refuse to use a safe and authorized payment data solution. This leaves them open to potential security breaches and information leaks in the future.
WooCommerce Statistics for 2025 and Beyond
81. Experts speculate that AI integrations will increase WooCommerce sales by at least 20%.
82. Voice search will play a big role in WooCommerce queries by the end of the year.
83. Analysts project that WooCommerce’s global GMV will reach $52 billion by 2026.
84. Using and integrating more AI tools in WooCommerce stores will increase product page creation speed by 70%.
85. Subscription-based models will account for more than 35% of WooCommerce store revenue by 2027.
86. WooCommerce’s cloud hosting this year will improve the website performance of small website owners by 100%.
87. WooCommerce will remain the top choice for WordPress-based eCommerce for the seventh consecutive year.
88. Headless WooCommerce adoption will grow by 3x by 2027. Brands that are looking to improve their overall website load times without sacrificing frontend customizability will want to take a look at WooCommerce in the upcoming months.
Get a Custom Website with Complete WooCommerce Integration With Blacksmith
After going through all of these WooCommerce statistics, the idea of having a WooCommerce store might have popped into your head.
But the reality is that integrating WooCommerce into a website properly and adding the correct extensions and add-ons is a very time-consuming project.
So what now? That’s where we come in.
Here at Blacksmith, we are experts in everything related to web development integration. It doesn’t matter your niche or industry; we’ll make sure your WooCommerce store is up and running with the latest strategies for your specific niche.
Your brand deserves a web development service that provides a custom website with improved performance and complete eCommerce integration.
As a WooCommerce development agency, we have a group of seasoned web developers ready to create the perfect WooCommerce store for your business. You will get a store built from scratch that is WCAG compliant and abides by all the accessibility standards set by the ADA.
Still unsure if investing in a custom WooCommerce store is a good idea for your business?
Don’t worry, click here to schedule a call with us and we’ll audit your website and brand as a whole.
With this, we’ll be able to show you where you’re missing out on potential sales and conversions and how our WooCommerce services could fix and improve your conversions in months.