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Expert Google Analytics Services

Optimize your marketing with our Google Analytics services. Reveal key insights, improve conversions, and drive sustainable growth with data-driven strategies.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Data-Driven Brands, B2B Leaders, and Global Enterprises

With clients spanning hundreds of niche industries, BSA is the Google Analytics agency that powers ambitious startups to global enterprises through data-driven strategy and actionable insights.

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Explore Other Services We Provide

Aside from our Google Analytics services to provide you with clear insights on your marketing efforts, we also provide several premium digital marketing agency services.

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Strategy Consulting

We use the insights from your Google Analytics data to provide high-level strategy consulting, creating a growth roadmap that is based on proven user behavior rather than assumptions.
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Search Engine Optimization

Our analytics expertise allows us to identify your most profitable organic channels and content, helping us focus our SEO efforts on what’s already working to drive revenue.
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PPC Management

We use Google Analytics to get a full-funnel view of your ad performance. This allows our PPC management team to optimize your ad spend based on real ROI, not just clicks.
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Social Media Marketing

Our Social Media Marketing builds your brand and community. We then use Google Analytics to track how that social engagement actually converts into leads and sales, allowing us to prove and improve your social media ROI.
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Email Marketing

We track your users from their first email click all the way to a final conversion. This allows our email marketing team to understand the true value of your campaigns and optimize for profitability.
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Lead Generation

Our analytics services measure the entire customer journey. This provides our lead generation team with the critical data they need to lower your cost-per-lead and improve lead quality.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Google Analytics Process

As a top Google Analytics company, our process is scientific, data-driven, and relentlessly focused on improving your bottom line.

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1. Audit & Strategy

Discovery & KPI Alignment: We begin by meeting with your leadership to understand your core business objectives. We then define the Key Performance Indicators (KPIs) that truly matter to your growth.

Technical Audit & GA4 Setup: Our Google Analytics consultant team conducts a deep technical audit of your current setup. We ensure your GA4 implementation, tagging, and tracking are configured correctly for clean, reliable data.

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2. Implementation & Validation

Custom Tracking Strategy: We design and implement a custom tracking plan for your specific goals, including advanced eCommerce tracking, event tracking for user interactions, and cross-domain tracking.

Data Validation & Cleansing: We rigorously test and validate your new setup to ensure 100% data accuracy. Clean data is the essential foundation for any successful marketing strategy.

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3. Analysis & Reporting

A/B Testing: We run a controlled A/B test to see if our new version creates a statistically significant improvement in your conversion rate. We let your audience’s behavior prove what works best.

Analysis & Reporting: We provide a clear report showing the results of the test. We don’t just show you what won; we explain why it won and what it tells us about your customers, ensuring our conversion rate optimization services deliver lasting insights.

Our Team

Team of Dreams

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Cherice McGowan

Co-Founder
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Dave McGowan

Co-Founder
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Strahil Ovcharov

VP Sales & Marketing
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Rufat Mammadyarov

Director of Production
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Autumn Gomez

Director of Human Resources
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Kara Akers

Team Lead Web Project Manager
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Geoff Petersen

Director of Business Development
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Ray Sillar

Director of Digital Strategy
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Mwange Mufumbe

Talent Acquisition Specialist
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Brett Lutchman

UX Strategist
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Joel Gobin

Lead Designer
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Kris Mitchell

Team Lead, Sr. Sales Director
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Yaira Lugo

Recruiter
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Mike Rutski

Director of Digital Strategy
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Zanele Mkhabela

Director of Business Development
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Felipe Golod

Project Manager
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Fabianna Lopez

Team Lead Marketing Specialist
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Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
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Victor Pimentel

UX/UI Designer
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Babafemi Adebajo

Content Writer
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Mike Noonan

Director of Business Development
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Rafael Lima

Web Maintenance Project Manager
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Orlando Gonzalez

Content Writer
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Giovan Cruz

Frontend Developer
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Carlos Gallardo

Frontend Developer
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Daniel Ghizoni

Frontend Developer

Your Reliable Google Analytics Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our solutions have been recognized through prestigious industry awards, solidifying our position as a leading Google Analytics company.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Us As Your

Top Google Analytics Agency Partner


We use Google Analytics to identify your highest-value traffic sources and customer behaviors, allowing you to stop wasting money and invest in the channels that actually deliver results.


We distill millions of data points into a clear, simple story. Our Google Analytics consultant team clarifies your users’ journey, showing you exactly why they are converting or why they are leaving.


Data is useless without action. Our Google Analytics services provide concrete, prioritized recommendations that our team or yours can implement to improve your website’s conversion rates immediately.


We are an ROI-focused agency. We build custom dashboards that track your Cost Per Acquisition (CPA) and Revenue, providing clear, C-suite-ready proof of your marketing’s bottom-line impact.


We empower your marketing team. We are experts in Google Tag Manager (GTM), allowing your team to launch new marketing tags and tracking scripts without waiting for a developer.


Our GA4 setups are designed to be compliant with GDPR, CCPA, and other regulations, protecting your business and your customers’ trust.

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Contact Us

Talk to Our Google Analytics Experts

Find out if Blacksmith is the Google Analytics agency for you.

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Industries We Serve

Our Google Analytics Services are available for a diverse range of industries, including

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eCommerce

We track the full customer journey, from first click to final sale. Our eCommerce analytics help you reduce cart abandonment, identify your most profitable products, and increase customer lifetime value.
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SaaS & Technology

Measure what really matters for your SaaS business. We help you track trial sign-ups, user activation rates, and churn, giving your leadership team a clear, data-driven view of your growth.
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Financial Services

Build client trust with secure, compliant data. We track high-value conversions for wealth management, banking, and fintech platforms, providing clear insights in a high-stakes industry.
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Healthcare

We help you understand the patient journey with our compliant analytics strategies, tracking appointment requests, online form submissions, and other key conversions effectively.
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Travel & Hospitality

We analyze user behavior to find and fix drop-off points in the reservation funnel, helping you increase direct bookings and revenue.
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B2B

We use Google Analytics to track the long and complex buyer’s journey. We measure high-value interactions like spec sheet downloads and “request a quote” submissions, showing how your marketing directly contributes to your sales pipeline.

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Iron & Insight

FAQs About Google Analytics


Google Analytics is a powerful platform that collects data about your website’s traffic and user behavior. It provides the C-level insights you need to understand your customers, see which marketing efforts are working, and make data-driven decisions to grow your revenue.


Hiring a Google Analytics agency ensures your data is 100% accurate, which is rare for an in-house setup. A certified expert can configure complex tracking, interpret the data correctly, and, most importantly, provide an unbiased, actionable strategy to improve your ROI.


Look for a professional Google Analytics agency with certified experts that focuses on business outcomes (like leads and sales), not just traffic. A good agency will ask about your business goals first and be able to provide clear, C-suite-level reports.


GA4 is the new generation of Google Analytics. The migration was mandatory because the old version (Universal Analytics) stopped processing data. GA4 is built for the modern web, with a focus on user privacy, cross-device tracking, and AI-powered predictive insights.


Better analytics stops you from wasting money. It shows you exactly which marketing channels are delivering real customers and which are not. This allows you to cut spending on what doesn’t work and double down on what does, directly increasing your overall ROI.


Our process begins with a deep dive into your business goals. We then audit your existing setup, fix any tracking errors, and build a custom implementation plan. We configure GA4, set up event tracking, validate the data, and deliver a clean, reliable analytics platform.


While we are headquartered in Phoenix, our Google Analytics consultants are global experts. Our data-driven process is entirely remote-friendly, and we work seamlessly with enterprise clients in major hubs like New York, London, and Chicago.


We do both. When we find problems based on your data, our in-house teams step in to fix them. Our insights directly inform our Web Design team to improve your UX and our PPC Management team to optimize your ad spend, creating a complete growth loop.


Our team is comprised of senior-level, certified Google Analytics experts who have managed and analyzed data for large-scale enterprise clients. Our expertise isn’t just in the tool; it’s in translating complex data into profitable business strategies.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI