form 4 dark bg background image

High-Converting Automotive Web Design Company

Partner with a premier automotive web design agency to create a stunning, high-performance website that instills trust, showcases inventory, and converts browsers into buyers.

*” indicates required fields

5.0
Powered by Clutch
Based on 16 Reviews
Clutch Icon
5.0
Google Reviews
Based on 11 Reviews
Google Icon

Trusted by Auto Groups, Custom Builders, and Aftermarket Retailers

With clients spanning hundreds of niche industries, BSA is the automotive web design agency that powers leading dealerships and national auto groups through high-performance digital showrooms and qualified lead generation.

tianma america logo icon
the-ymca-logo
metapc logo icon
vertx logo icon
voss water icon
NYCLA logo icon
mike world wide logo icon
bonanno-concepts-logo
12stone-church-logo
raos homemade logo
cbs-rentals-logo
rutter mills logo
alloy logo
tempo automation logo
light wave logo
tradewind logo
sandridge corporation logo
bulb logo
wallarm logo
R&O construction logo
member first logo
insight rx logo
coastal community bank logo

Our Automotive Web Design Services

Our comprehensive web design services are tailored to the specific needs of the automotive industry

Icon 01

Custom Web Design

We build unique, high-end custom web designs that reflect your brand’s quality and prestige, moving beyond generic templates to create a stunning digital website.
icon 02

UI/UX Design

We design a seamless, friction-free experience for the car buyer. Our UI/UX design focuses on easy navigation of complex inventory, clear vehicle detail pages (VDPs), and simple test drive scheduling.
icon 03

Responsive Design

With most car shoppers starting on their phones, our responsive design ensures your entire inventory and financing tools are flawless and fast on any device.
icon-06

B2C Web Design

Our B2C web design is focused on the shopper’s journey, creating an engaging, aspirational experience that builds excitement and trust necessary for a high-value purchase.
icon 05

eCommerce Web Design

We build secure eCommerce portals for your parts department or merchandise sales, creating an easy online ordering system that integrates with your inventory management.
icon 04

Website Redesign

Our website redesign service transforms outdated or poorly performing dealer websites into modern, high-converting platforms that reflect your success.

Web Design Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
Tianma America Testimonial featured image
0 31
Average Monthly Leads

+3,000%
3.5 0.6s
Page Load Speed

86.67% Improvement

Our Automotive Web Design Process

Our process is designed to build a powerful lead-generation website for your automotive firm

one site landscaping

1. Discovery & Strategy

Discovery & Inventory Mapping: We start by understanding your inventory, financing process, and primary sales goals to create a strategic foundation for your Automotive web design.

UI/UX Design & VDP Architecture: We create a UI/UX blueprint that maps the car shopper’s journey, focusing on clear vehicle detail pages (VDPs), filtering, and the test drive funnel.

ongoing technical seo audit and monitoring

2. Design & Development

Professional UI Design: Our team designs a clean, professional interface that reflects the reliability of your brand. We focus on an aesthetic that builds trust and excitement, setting you apart from other dealerships.

Secure & Compliant Development: Our developers build your website with a focus on security and speed, integrating seamlessly with your Dealer Management Systems (DMS) and ensuring fast VDP load times.

seo content optimization

3. Launch & Support

Content & Inventory Migration: We populate the site with your content and manage the migration of your inventory data to ensure all vehicle listings are accurate at launch.

Launch & Team Training: After a successful launch, we provide your sales and administrative team with comprehensive training, empowering you to manage inventory, specials, and leads with ease.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Automotive Web Design Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading automotive web design company.

Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Clutch Top eCommerce Developers 2025
clutch-top-web-design award icon
Clutch Top eCommerce Developers 2025
inc-5000-1415 award icon
Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Clutch Top eCommerce Developers 2025
clutch-top-web-design award icon
Clutch Top eCommerce Developers 2025
inc-5000-1415 award icon
Clutch Top eCommerce Developers 2025

Why Choose Us As Your

Top Automotive Web Design Partner


Our automotive web design services are built on a foundation of technical excellence and SEO integration to ensure your website shows up when buyers are actively searching for a specific model or service.


We build instant credibility. Our designs showcase transparent pricing, customer testimonials, and financing tools, communicating the reliability of your brand.


We design with conversion in mind. Our creative process makes the path from browsing VDPs to scheduling a test drive or submitting a credit application simple and frictionless.


Our analytics track VDP engagement, test drive bookings, and lead form completions, guaranteeing a return on investment.


We build your website on a user-friendly CMS, empowering your sales team to easily update inventory, specials, and pricing without technical help.


Our designs are built to be secure and accessible (WCAG). We build with data privacy in mind, ensuring a professional and trustworthy experience for all buyers.

Background Texture

Contact Us

Talk to Our Automotive Web Design Experts

Find out if Blacksmith can be a fit for your next automotive web design project!

*” indicates required fields

Industries We Serve

Apart from the automotive industry, our expertise spans a diverse range of other industries, including:

fashion and apparel industry display

Fashion & Apparel

Creating trend-setting online boutiques with stunning lookbooks and seamless shopping experiences.
travel content creators laughing after using a travel website design agency

Travel

We build websites that inspire wanderlust. For tour and travel companies, we create platforms that showcase beautiful destinations and make the booking process simple and trustworthy.
food and beverage industry

Food & Beverage

Designing mouth-watering websites for CPG brands that drive direct-to-consumer sales and tell a delicious brand story.
saas founders discussing their company projects

SaaS

We design websites that drive trial sign-ups, demo requests, and articulate complex software solutions.
payment processing in the finance industry

Finance

Designing secure and compliant websites that build client trust, simplify complex financial products, and generate qualified leads for your firm.
law firm illustrated

Legal Services

Building authoritative websites for legal and consulting firms that establish thought leadership and generate discreet, high-value client inquiries.

Blog

Learn More About Web Design

FAQs About Automotive Web Design


A template design makes you look like every other dealership. A custom automotive web design builds your local brand, showcases your unique inventory, and allows you to optimize lead capture funnels, giving you a competitive edge.


We focus on a clear conversion path on every page. We build highly visible CTA buttons, alongside detailed inventory pages that build trust and guide the customer toward taking action.


We measure ROI by focusing on the metrics that directly lead to revenue, like the growth in qualified lead submissions, credit applications, service appointments booked, and VDP traffic.


Yes, we can integrate with your DMS or inventory management software during the development process. We ensure your vehicle data is displayed accurately and automatically across your entire site.


The most important elements are high-quality photography/video of the vehicles, clear calls-to-action (CTAs) for financing, and a mobile-first design that simplifies inventory filtering and viewing.


We implement modern image compression, lazy loading, and lightweight code to ensure the site is fast for every user, which is important for both user experience and SEO rankings.


A new website is the foundation. To drive traffic, we offer a full suite of digital marketing services, including SEO (to rank your inventory) and PPC Management for immediate lead generation.


We are a national web design agency with clients from all over the world. However, we also have deep expertise in the local terrain in cities like San Francisco, Chicago, San Diego, Los Angeles, and Phoenix.


Absolutely. We specialize in website redesigns. We can transform your outdated platform into a modern, fast, and high-converting showroom that truly reflects the quality of your brand.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief call to discuss your portfolio goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“The entire team demonstrated dedication, professionalism, and creativity, providing invaluable advice, especially in terms of UX/UI development. I highly recommend Blacksmith Agency for their outstanding work!”

Dale Maunu

Sr. Marketing Manager, Tianma America
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI