Case Studies July 18, 2025

How Web Design Boosted Engagement by +335%

Explore how a user-centric web design for The Arc of Northern Virginia non-profit boosted engagement time by 335% and increased total sessions by 51%.

About Arc of Northern Virginia

With web design, BSA improved the reliability, performance, and uptime of the Arc of NOVA

The Arc of Northern Virginia is a non-profit organization that promotes and protects the human rights of people with intellectual and developmental disabilities (IDD). For an organization with such an important mission, its website must be accessible, trustworthy, and easy to navigate.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Poor Website Interface

The website had to effectively serve a wide range of visitors with unique goals, ranging from families seeking immediate support, and individuals with disabilities needing accessible content, to donors and policymakers looking for specific information. Meeting these diverse needs within a single digital platform was a significant underlying challenge.

Disorganized Information Architecture

The disorganized website structure created a confusing and frustrating user journey for visitors. This poor navigation directly caused users to leave the page quickly, preventing any meaningful exploration of the brand’s products or story and leading to high drop-off rates.

Text-Heavy Layouts

The website presented much information in dense walls of text with insufficient white space or formatting variety. This text-heavy layout was a significant problem because it created a high cognitive load, overwhelming visitors and making the content extremely difficult to scan or digest quickly.

The Solution

Strategic UX Research

Our process began with extensive user journey mapping to understand the unique needs of the diverse audiences The Arc serves, from families to professionals. This research informed the development of a new, intuitive information architecture that logically organizes all content and resources for easy and efficient discovery.

Inclusive Design

We created a clean, warm, and professional visual design that reflects the organization’s vital mission of support and empowerment. Every aspect of the design was built to be accessible and inclusive, ensuring a welcoming and equally functional experience for all community members, regardless of their abilities.

A Responsive and Action-Oriented Experience

We ensured a fully responsive design with cross-browser and device compatibility, providing a seamless experience for users whether on a desktop, tablet, or mobile phone. Throughout this responsive experience, we integrated clear and prominent calls-to-action to effectively guide visitors toward key goals like donating, volunteering, or accessing services.