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Website Design Solutions for the B2B Industry

Partner with a web design agency that understands long sales cycles, complex products, and the importance of building trust. We engineer sophisticated digital platforms and marketing strategies to drive your enterprise growth and deliver significant return on investment.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by B2B Leaders, Scaleups, and Global Enterprises

With clients spanning hundreds of niche industries, BSA is the B2B industry web design agency that powers ambitious AEC startups through high-impact websites and performance-driven marketing.

hcfd logo
R&O construction logo
bragg companies logo
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tianma america logo icon
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hcfd logo
R&O construction logo
bragg companies logo
cbs-rentals-logo
tianma america logo icon
the-ymca-logo
metapc logo icon
vertx logo icon
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NYCLA logo icon
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Our End-to-End B2B Industry Services

As part of our B2B industry services, we offer the following;

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B2B Web Design

Our B2B web design service creates professional, high-converting platforms that educate prospects and guide them to a consultation.
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B2B Branding

We build the strong, credible brand identity your business needs to command respect. Our B2B branding clarifies your value proposition to build trust with enterprise clients.
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B2B Web Development

We engineer the robust, scalable, and secure platforms B2B companies require. Our B2B web development includes complex CRM/ERP integrations and custom partner portals.
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B2B Lead Generation

We build and manage multi-channel B2B lead generation campaigns using these channels to deliver a predictable flow of qualified MQLs.
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UI/UX Design

B2B products are often complex. Our UI/UX design process focuses on simplifying that complexity, creating an intuitive and frictionless experience for your professional audience.
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Responsive Design

Our responsive design ensures your platform delivers a flawless and professional experience on every device, from an executive’s smartphone to a tablet on a job site.

Web Design Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our B2B Industry Web Design Process

discovery meeting by a digital marketing agency and client

1. Strategy & Foundation

Discovery & ICP Definition: We start by defining your Ideal Customer Profile (ICP), understanding your sales cycle, and aligning with your core business objectives.

Competitive & Market Analysis: We analyze your competitors’ strategies and map the B2B buyer’s journey, identifying high-value opportunities to position your brand as the market leader.

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2. Implementation & Activation

Integrated B2B Strategy: We build your integrated B2B lead generation and B2B web design roadmap, detailing the channels and tactics we will use to achieve your goals.

Asset & Platform Development: Our team builds the high-value assets (like whitepapers and case studies) and the core B2B web development platform to power your marketing.

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3. Launch & Growth

QA & CRM Integration: We conduct rigorous testing, focusing on security and the seamless integration of your new platform with your CRM (e.g., Salesforce, HubSpot).

Launch & Pipeline Reporting: We manage a seamless launch and immediately begin optimizing for lead quality, providing C-suite-ready reports on your marketing’s impact on your sales pipeline.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable B2B Web Design Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading B2B web design company.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Use As Your

Top B2B Industry Partner


Our strategies ensure you are highly visible on the channels where your ideal B2B customers are actively researching solutions, from Google to LinkedIn.


We are experts at simplifying your complex value proposition into a clear, authoritative message that builds immediate credibility with a sophisticated business audience.


Our B2B web design and marketing is engineered to do one thing: convert. We turn your website traffic into a predictable pipeline of Marketing Qualified Leads (MQLs).


We track the B2B metrics that your board understands: Cost Per Lead (CPL), pipeline value, and customer acquisition cost (CAC). We provide clear, C-suite-ready reports that prove your ROI.


We build your websites on flexible content management systems and provide full training, equipping your marketing team to launch new campaigns and landing pages without developer bottlenecks.


We ensure your website is secure, professional, and accessible to all users. This reflects the high standards of your firm and builds trust with clients, partners, and potential hires alike.

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Contact Us

Meet our B2B Industry Website Experts

Find out if Blacksmith can be a fit for your B2B industry web design project!

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Other Industries We Serve

In addition to the B2B industry, our expertise spans a diverse range of other industries, including:

metal manufacturing

Manufacturing

Our work helps manufacturers stand out to attract high-value B2B partnerships and command respect in the industrial sector.
healthcare industry

Healthcare

We help healthcare providers enhance their online visibility through compliant and data-driven strategies. This empowers them to build patient trust and connect with their communities.
finance professional representing the banking union of the financial industry

Finance

We forge brands that communicate security and clarity, creating a modern identity that boosts confidence and attracts a loyal customer base in a competitive market.
hotel industry

Hotel

We craft immersive hospitality brands that tell a unique story, elevate your property, and allow you to achieve premium market positioning
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SaaS

We transform complex technology into a clear brand messaging framework that communicates its value instantly.
higher educataion learning center

Higher Education

We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.

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More About B2B Industry Web Design

FAQs About B2B Industry Web Design


A B2C website is often designed to drive an immediate, emotional purchase. A B2B web design is an enterprise-level asset built to support a long and logical sales cycle. It must be secure, authoritative, and engineered to build trust with multiple decision-makers over time.


You should hire us because we are B2B industry specialists. We don’t apply consumer tactics to a business audience. We have a proven process for navigating long sales cycles, communicating complex value propositions, and generating high-quality, qualified leads your sales team actually wants.


We are built for long sales cycles. Our strategy uses B2B lead generation to capture initial interest, then leverages sophisticated email marketing and content automation to nurture those leads for months. We build trust and educate your prospects so your sales team engages with warm, qualified opportunities.


While every enterprise project is unique, a typical web redesign takes between 6 weeks and 6 months from discovery to launch. The exact duration depends on your site’s complexity, the number of custom integrations, and your content needs. For a detailed breakdown of the specific phases and factors that influence this schedule, we recommend reviewing our guide on B2B website redesign timelines in Los Angeles to help you plan effectively.


We focus on the C-suite metrics that matter. We measure success by tracking your pipeline’s value, your cost-per-qualified-lead (CPL), and your customer-acquisition-cost (CAC). Our reports clearly demonstrate how our efforts are contributing directly to your revenue goals, not just website traffic.


Yes, this is a core part of our B2B web development expertise. We have extensive experience building custom APIs and integrating websites seamlessly with enterprise-level CRMs (like Salesforce), ERPs, and marketing automation platforms to ensure a smooth flow of data.


Our process is collaborative and data-driven. We conduct workshops with your sales and leadership teams, analyze your current best customers, and perform market research to build a detailed, actionable ICP that guides all our targeting, messaging, and strategic decisions.


While we are B2B industry experts, our strategic framework is effective across many high-value sectors. We have deep experience in consumer-facing industries like Fashion, Travel, and Restaurants, as well as other high-trust fields like Higher Education and Non-profits.


Yes, we are a global partner. While headquartered in Phoenix, our process is designed to serve clients in major B2B markets across the United States. We have extensive experience managing campaigns for clients in New York, Chicago, and other international business centers.


We are a full-service agency and can build a complete growth engine for you. This includes our digital marketing services like SEO to drive organic traffic, PPC management for immediate leads, and comprehensive branding to refine your market position.


Getting started is easy. The first step is to reach out to us using the contact form on our website or via email (info@blacksmith.agency). We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a custom proposal for you.

Real Results. Real Success.

“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of the business and its goals before carrying out the design process, which allowed them to produce good work.”

Sarah Ferguson

Director of Marketing, Vacation Condos
Great developer to work with. Weekly meetings during design phase to continually sync up on needs and progress. After completion, the same principles are applied to ensure the site stays current and up to date. We highly recommend Blacksmith.

Skylar Olsen

Director of Information Technology, R&O Construction
I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!

Megan Taylor

Marketing Manager, Designed Conveyor Systems (DCS)