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10 Must-Have Web Design Features for Chicago Hotels
Leading Hotel Website Design Company
Get a high-performing website for your hotel brand. Attract more guests and increase bookings with a custom web design from a top hotel website design agency.
Trusted by Hotels, Luxury Resorts, and Global Hospitality Brands
With clients spanning hundreds of niche industries, BSA is the hotel website design agency that powers ambitious startups to global enterprises through high-impact websites and performance-driven marketing.
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Our Hotel Web Design Services
We offer premium hotel website design services for different companies in the hotel industry, including;
UI/UX Design
A guest’s digital journey begins long before they arrive. We meticulously design the User Experience (UI/UX) to be as welcoming and smooth as your hospitality. By focusing on intuitive navigation, beautiful galleries, and a frictionless booking path, we craft an online experience that delights users and drives conversions.
Custom Web Design
We build custom websites that capture the unique identity and ambiance of your hotel. Through immersive visual storytelling and a focus on your top amenities, we create a memorable digital first impression that inspires guests to book their stay and sets you apart from the competition.
eCommerce Solutions
Leveraging our deep expertise in eCommerce web design, we build powerful and secure direct booking systems. We create a simple and persuasive checkout process that boosts direct reservations, integrates with your existing systems, and gives you full control over your revenue.
Shopify Web Design
Extend your hospitality brand into retail. We offer Shopify Web Design to create beautiful online stores for your hotel’s spa products, branded merchandise, or gift cards. This creates a new revenue stream and allows guests to take a piece of their experience home.
Responsive Design
Today’s travelers plan and book on a multitude of devices. We ensure your hotel website delivers a flawless, high-end experience on any screen. This mobile-first approach ensures you can capture bookings wherever and whenever your guests are looking.
Web Redesign
We revamp outdated hotel websites into modern, guest-focused experiences, improving navigation, booking systems, and adding refresh visuals to attract more guests and help the brand stand out in a competitive hospitality market.
Web Design Results That Drive Revenue
More Leads, Better UX
Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.
Optimized for Speed
Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
0
31
Average Monthly Leads
+3,000%
3.5
0.6s
Page Load Speed
86.67% Improvement
Our Hotel Web Design Process
1. Research & Discovery
Brand Immersion and Story Building: Your story is unique, and we want your hotel website to reflect that distinctness. When creating website designs for hotels, we spend time understanding what makes your company different so we can infuse it into our designs.
Discovery: The discovery process allows us to ask clarifying questions on any unclear areas around your brand, ensuring maximum alignment between your business objectives and our goals for your website.
2. Wireframing and Design
Wireframing and UX: We forecast how users will navigate your website once the web design is done. With the user in mind, we create an intuitive experience that ensures the user can get around efficiently.
Custom Web Design: As a top hotel website design agency, we leverage our industry expertise to create a unique hotel website adhering to the highest possible standards.
3. Implementation and Support
Testing and Optimization: There is no excuse for failure, so we conduct extensive tests to assess all pages using different browsers and devices to guarantee a smooth experience for your future users
Launch and Ongoing Support: We take it one step further, helping you launch the perfect website and monitoring its performance, while recommending strategies to keep you ahead of the competition.
Our Team
Team of Dreams
Your Reliable Hotel Web Design Agency
Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading hotel web design company.
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Clutch Top eCommerce Developers 2025
Why Blacksmith
Built in the Forge. Proven in the Market.
We build your hotel website with strong local SEO, so you show up first when guests are searching for a place to stay in your area.
What makes your hotel special? We design your website to clearly and beautifully showcase your unique atmosphere and amenities, making guests want to choose you.
What happens after the click? As a full-stack web design agency, we design a simple, clear, and persuasive booking path that encourages more guests to book directly on your site.
We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.
Need to add a weekend special or update room photos? We build your site on a user-friendly CMS like WordPress, so your team can make quick updates without needing to call a developer.
Do the acronyms ADA, GDPR, and SOC 2 ring a bell? If they do, you’ve found your people. We build accessible, compliant websites that meet today’s international standards (and tomorrow’s too!).
Contact Us
Talk to Our Hotel Web Design Experts
Find out if Blacksmith can be a fit for your next hotel web design project!
Industries We Serve
Our expertise spans a diverse range of industries, including:
Travel
We design high-performing websites for travel companies, tour operators, and agencies, simplifying booking, build trust, and help brands connect with travelers.
Multifamily
Our websites for multifamily communities highlight amenities, showcase floor plans, and streamline leasing inquiries. With intuitive navigation and polished visuals, we help property owners attract new residents.
Finance
We forge brands that communicate security and clarity, creating a modern identity that boosts confidence and attracts a loyal customer base in a competitive market.
Property Management
From rental portals to maintenance requests, we design web solutions for property management firms that support stronger client relationships and more efficient operations.
SaaS
We transform complex technology into a clear brand messaging framework that communicates its value instantly.
Higher Education
We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.
FAQs About Hotel Web Design Services
Blacksmith Agency has a long history of working with hotels, giving us industry-specific knowledge. We combine this understanding with a clear grasp of your brand identity to craft a hotel website that adequately represents your business. We also optimize the website content with hotel-specific search terms to attract potential audiences seeking your services through search engines.
Yes, we can help integrate your existing booking systems and PMS to ensure a smooth guest experience and improve the efficiency of the booking process. We also have adequate experience doing this for several clients in your industry.
Ideally, our clients typically see increased bookings, better brand perception, better search engine visibility, and a more intuitive guest experience upon completing their web design project. You can expect the same.
A new website increases direct bookings by building trust with a professional design and making the booking process simple and secure. This gives guests the confidence to book with you directly, rather than relying on third-party travel sites.
Our hotel web design process begins with an in-depth exploration of your brand story. This allows us to curate a hotel design that adequately represents your values and advertises your unique selling points.
No two websites that we design are the same. Everything depends on the complexity of the web design project. After aligning with your team to determine what you want, we will provide a detailed proposal with clear timelines and costs.
Getting started is easy. The first step is to reach out to us using the contact form on our website, our email (info @blacksmith.agency), or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.
Overline
Real Results. Real Success.
Get In Touch With Us
Contact Blacksmith Agency today for your hotel web design consultation