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Leading Web Design Company in New York, NY

Blacksmith is a New York City web design company providing custom website design, UI/UX, and website redesign services for NYC-based businesses across finance, SaaS, healthcare, and professional services.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by NY Startups, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is a New York web design agency that powers ambitious startups to global enterprises through high-impact websites and performance-driven marketing.

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Our NYC Web Design Services

Our web design services are designed to elevate your brand presence, distinguish you from your competitors, and help you achieve your business goals.

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Custom Web Design

Our expert designers and developers will craft a bespoke website tailored to your needs. Expect a visually stunning and highly functional site that captivates your audience and drives results.
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UI/UX Design

Cut through the clutter and showcase the uniqueness of your NY-based business through innovative UI/UX design. Deliver seamless customer experiences that engage customers.
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Responsive Web Design

In a mobile-first world, your website will adapt flawlessly to any device, delivering an optimal user experience. Our responsive designs ensure your site looks great on smartphones, tablets, and desktops.
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eCommerce Web Design

Turn your site into an online store that gives the complete NYC shopping experience. Create experiences tailored to your customers through our service.
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B2B Web Design

We specialize in B2B web design for New York’s professional and industrial sectors. We build credible platforms that showcase your expertise, support your sales cycle, and generate high-quality business leads.
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B2C Web Design

We create impressive B2C web designs for New York’s consumer market. Our approach prioritizes building a memorable brand experience that connects with your customers and drives direct sales.

Our NYC Web Design Process

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1. Discovery, Planning & UX

Discovery & Strategy: To create a unique website design for your business, we dive into your goals, audience, and competitors. Our New York web design experts will work closely with you to get to know your business, pinpoint key performance indicators (KPIs) and assess your digital infrastructure. From here, we develop a custom strategy to achieve your goals. 

Wireframing & UX: Next, we’ll sketch out the website structure. We’ll develop page layouts, navigation flow, and content strategy. This will help you visualize your website and the customer journey you can deliver.

ongoing technical seo audit and monitoring

2. Bringing Vision to Life

Visual Design: Our designers bring your brand to life with stunning visuals. Your website’s aesthetic is designed to resonate with your users. We’ll also keep functionality and accessibility in mind.

Development: Our developers will turn those designs into a fully functional website. We use cutting-edge technologies and strategies to make sure that your website is designed to be intuitive, responsive, and SEO-friendly.

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3. Testing & Optimization

Testing & Quality Assurance: It’s all in the details! We test everything, from browser compatibility, loading speeds, responsiveness, and functionality. We make sure everything works flawlessly.  

Launch & Optimization: We roll out your website. After launch, we won’t disappear. We monitor, refine, and provide support. Our experts will be on hand to ensure your website performs optimally.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your New Award-Winning New York Web Design Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading web design company in New York.

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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025

Why Choose Us As Your

Reliable Web Design Partner in New York


We build websites with a powerful SEO foundation, helping you stand out from the competition and connect with customers from Manhattan to Brooklyn.


“People don’t understand what we do.” It’s the most common complaint we hear at BSA. We help crystallize your visual brand and messaging so it resonates, connects, and converts.You have about three seconds to make an impression. We design websites that communicate your brand’s value with absolute clarity and confidence, ensuring your message resonates with a fast-paced and discerning audience.


What happens after the click? As a full-service digital marketing agency, we design intuitive, high-performance user experiences that turn sophisticated local and global visitors into tangible leads and sales.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


Your business needs to be agile. We build your website on a flexible, user-friendly platform, allowing your marketing team to quickly launch campaigns and update content instantly, without technical delays.


We build websites that meet the highest global standards. Our designs are accessible (WCAG) and built with data privacy in mind, ensuring a professional and trustworthy presence for your brand on the world stage.

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Contact Us

Speak With Our NY Web Designers

Find out how Blacksmith can help you with your custom web design project.

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Industries We Serve

Our expertise spans a diverse range of industries, including:

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Manufacturing

Our work helps manufacturers stand out to attract high-value B2B partnerships and command respect in the industrial sector.
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Construction

We create identities that project strength and reliability, building the trust needed to win high-stake bids and landmark projects.
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Finance

We forge brands that communicate security and clarity, creating a modern identity that boosts confidence and attracts a loyal customer base in a competitive market.
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Hotel

We craft immersive hospitality brands that tell a unique story, elevate your property, and allow you to achieve premium market positioning
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SaaS

We transform complex technology into a clear brand messaging framework that communicates its value instantly.
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Higher Education

We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.

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Iron & Insight

FAQs About NYC Web Design


Yes. We don’t believe in templates. We provide bespoke web design New York businesses rely on to distinguish themselves in a competitive market. Every pixel is crafted to reflect your unique brand identity, ensuring your digital presence is as distinct as your business.


Absolutely. As a top website design company in NYC, we specialize in building high-performance, scalable WordPress environments. We move beyond basic themes to create custom, enterprise-grade WordPress solutions that are secure, fast, and easy for your internal team to manage.


Yes. Our approach to New York web design is rooted in performance. By building conversion-focused user paths, strategically positioning clear calls-to-action (CTAs), and adhering to rigorous conversion rate optimization (CRO) principles, we turn passive visitors into qualified leads.


Yes. If your current site is outdated, slow, or underperforming, we can help. Our web design services in New York include comprehensive site audits and full-scale redesigns. We take what you have and transform it into a modern, high-converting asset that aligns with your current business goals.


We have in-depth experience working with B2B, SaaS, Finance, Healthcare, and Education sectors. Whether you are a legacy institution or a disruptor, our NYC web design team understands the nuances of these industries and knows how to build trust with sophisticated audiences.


Yes. We partner with high-growth startups that need to scale quickly. We understand the pace of the NYC startup ecosystem and deliver agile New York web design solutions that help you secure funding, attract talent, and capture market share rapidly.


Yes. While we are a premier NYC website design company, we serve clients across all five boroughs as well as the greater Tri-State area.


We view New York web design and SEO as inseparable. Instead of treating search visibility as an afterthought, we engineer it into the foundation. We optimize site architecture, ensure lightning-fast Core Web Vitals, and implement proper schema markup during development, ensuring your site is primed to rank from launch.


Yes. Search is evolving, and so are we. We build websites with structured data and a clear content hierarchy that optimize for AI-driven search (GEO). This ensures your brand remains visible in both traditional search results and in the generative answers provided by modern AI engines.


To get the most out of our New York web design services, it helps to have a clear understanding of your business goals, target audience, and timeline. Having access to your current brand assets (logos, guidelines) and a list of competitors you admire will also help us hit the ground running.


Definitively. Scalability is a core tenet of our NYC web design philosophy. We build on robust, modular frameworks that allow you to add new features, pages, and integrations seamlessly as your business expands, without needing a complete rebuild.


Unlike the average website design company in NYC, Blacksmiths aim to build websites that support your business objectives. We are obsessed with data, leveraging it to create high-performance designs that directly impact your bottom line and drive measurable ROI. We strip away the fluff to focus strictly on what works for your business. But beyond the metrics, we are invested growth partners. We are relentless about your success and ensure we are completely fun to work with along the way.

Real Results. Real Success.

“Blacksmith Agency delivered a superior platform that doubled monthly traffic. They provided project management tools that ensured transparent and seamless collaboration.”

Mark Hernandez

Marketing Manager, HPI Real Estate Services & Investments
“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of our business and goals before carrying out the design process.”

Sarah Ferguson

Director of Marketing, Vacation Condos
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and 1 from scratch. They are extremely knowledgeable, easy to work with, and reliable.”

Megan Taylor

Marketing Manager, Designed Conveyor Systems (DCS)