Case Studies July 28, 2025

Strategic Website Redesign Increases Website Traffic by 85%

Veterans Guardian, a vital veteran-led organization, was hampered by an outdated and inefficient website that failed to build trust and effectively serve its community. A comprehensive web design project in partnership with BSA created a high-performance, user-centric platform and brought a significant increase in traffic and engagement.

About Veterans Guardian

With web design, BSA improved the reliability, performance, and uptime of Veterans GuRDIAN

Veterans Guardian prides itself on being a team of fellow veterans who understand and appreciate the sacrifices made by those who have served in the military. Their core mission is to provide expert guidance and dedicated support to veterans in the VA claims process, ensuring they receive the benefits and recognition they have rightfully earned.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

An Outdated Design

The website’s outdated design elements did not reflect the professionalism and dedication of the Veterans Guardian team. For veterans seeking assistance, this visual disconnect failed to build the immediate trust and credibility necessary to engage confidently.

Technical and Performance Issues

The site was plagued by underlying technical issues that resulted in poor performance. This created a frustrating experience for users and hindered the site’s ability to rank effectively on search engines, limiting its reach to veterans in need.

Inefficient Content and User Engagement

Inefficiencies in the content management system and a lack of clear user engagement strategies meant the site’s valuable information was hard to manage and consume. This prevented the organization from effectively communicating its mission and guiding users toward taking action.

The Solution

A Flexible Technical Foundation

We addressed the technical challenges head-on by transitioning the site to a custom WordPress CMS. This new foundation significantly enhances performance, SEO, and responsiveness while providing the Veterans Guardian team with flexible and easy-to-use backend content management.

veteran guaridan's new website scrolled down

A Cohesive Brand Experience

By leveraging impactful typography, modern layouts, and appropriate imagery, we forged a powerful and cohesive brand identity online. This new design was crafted to build user trust and elevate the brand’s perception, creating an immersive experience that resonates with veterans and their families.

Veteran Guardian's website talk to an expert section

Improved User Navigation

We adopted smart navigation and intuitive wayfinding cues, combined with strategically crafted content and clear calls-to-action, to facilitate a smooth user journey. This optimizes the pathways to conversion, enhancing user interaction and lead generation through a meticulously designed experience.