Case Studies July 28, 2025

Web Redesign Drives +93% User Engagement

A strategic web design for Cottey College transformed its generic outlook into an engaging, story-driven platform for prospective students. The new, user-centric experience simplified the website’s complex navigation and revitalized the brand’s visual identity. This resulted in a 28% reduction in bounce rate, a 93% increase in average engagement time, and a 65% increase in student inquiries.

About Cottey College

With web design, BSA improved the reliability, performance, and uptime of Cottey

Cottey College is a unique institution in Nevada that offers interdisciplinary courses in women’s leadership, social responsibility, and global awareness. It provides a nurturing environment that emphasizes personal and academic growth for its students. To attract the next generation of leaders, Cottey partnered with BSA to redesign their website.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Generic Visual Identity

The website’s generic brand palette, inconsistent typography, and stock iconography failed to represent the prestigious Cottey College. This created a visual disconnect that undermined the brand’s unique identity and failed to make a memorable impression on prospective students.

Lack of Visual Hierarchy

The website suffered from inconsistent and poorly executed typography, creating a confusing visual experience. This lack of a clear visual hierarchy makes the content extremely difficult to read and digest. Furthermore, the inconsistent use of different font styles and weights across sections creates a disjointed and unprofessional aesthetic.

Incoherent Content Presentation

While the website boasted substantial content, including videos and program details, its presentation and architecture lacked coherence. There was no clear user journey, preventing the site from effectively guiding prospective students and telling the true story of the Cottey College educational experience.

The Solution

Brand and Visual Identity Refresh

We implemented a unified branding strategy that included modern typography, unique iconography, and a new color palette that mirrors the true spirit of Cottey College. This revitalization presented a more professional and appealing visual identity designed to resonate with the target audience and enhance brand recognition.

User-friendly Mega Menu

To resolve the complex and confusing navigation, we developed and implemented a user-friendly mega menu system. This new architecture clearly segments critical website areas, simplifying access to key content and creating a smooth, intuitive user journey.

Refined Content Strategy

We redesigned the homepage into a long-scroll format enriched with a dynamic mix of video testimonials, virtual tours, and real student stories. This content strategy was designed to immediately engage users, showcase the depth of Cottey College’s offerings, and capture and hold visitor interest.