Case Studies July 22, 2025

Increasing Engagement by 34.4% With Web Design

The non-profit C.A.S.E. had a website that was difficult for families to navigate, causing user frustration. A strategic redesign focused on an intuitive user journey and improved readability, reduced the bounce rate by 34.6% and increased average engagement time by 34.4%.

About C.A.S.E

With web design, BSA improved the reliability, performance, and uptime of C.A.S.E

Center for Adoption Support and Education (C.A.S.E.™) is a national leader in providing mental health services and support for adoption and foster care communities. They work on a mission to nurture, inspire, and empower families. As a nonprofit, C.A.S.E.’s website serves as a key touchpoint for families seeking resources, guidance, and support. Recognizing the critical role of its online presence in fulfilling its mission, C.A.S.E. partnered with Blacksmith to reimagine its website. The goal was to create an intuitive and accessible platform that presents C.A.S.E.’s services. The non-profit organization aims to reach more people. They need to deliver a digital experience that resonates with families, professionals, and donors alike.

Services Rendered

UI/UX Design

This is the heart of our design process. We obsess over your users to make their journey on your site smooth and logical (UX), while forging a beautiful interface that they’ll love to interact with (UI).

Custom Web Design

We move beyond generic templates to create a custom look and feel, factoring in everything from colors and fonts to page layouts so that they perfectly match your brand’s personality and goals.

Responsive Design

We ensure your site looks and works beautifully regardless of the browser or device, guaranteeing a flawless experience for all your visitors, no matter how they find you.

Scroll-Heavy Text Layout

The homepage contains multiple long text sections, stacked visuals, and repeating messages without a clear visual hierarchy. This creates fatigue and makes it hard to quickly understand the organization’s purpose or value.

Inconsistent Visual Weight and Icon Usage

While icons are used throughout, they vary in size and style, and sometimes compete with the text rather than supporting it. This inconsistency disrupts flow and reduces scannability.

Buried Trust Elements

Badges for transparency, certification, and credibility are tucked away in the footer far from where users make decisions about donating or engaging. This placement limits their impact, as these trust signals could play a stronger role if surfaced earlier in the user journey.

The Solution

Streamlined Homepage Structure

We reimagined the homepage with a streamlined layout designed for quick comprehension. Key messages were distilled into short, scannable sections supported by clear headings and meaningful visuals. This made it easier for visitors to immediately grasp the organization’s mission and impact.

Holistic Brand Integration

We established a consistent visual language reflecting the organization’s warmth and professionalism. The new design featured cohesive iconography, accessible color contrasts, and balanced white space, creating a cleaner and more contemporary interface that worked beautifully across all devices.

Strategic Placement of Trust Elements

We repositioned trust elements such as testimonials, certifications, partner logos, and recognition badges to areas that align with decision-making moments. By showcasing these credibility signals near calls to action, the new website more effectively built trust and encouraged engagement.