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Ray Sillar

Director of Digital Strategy

25 Years of Experience

Ray’s passion for digital innovation drives his work. As a Director of Digital Strategy at Blacksmith Agency, he blends go-to-market expertise with strategic insight to build strong client relationships and craft strategies that fuel business growth. Ray’s deep knowledge of digital marketing and technology enables him to help clients maximize their online presence. Beyond work, Ray practices MMA and Brazilian Jiu-Jitsu, proudly embracing both disciplines and the challenges they bring to his life, both on the mat and in business.


Expertise

  • User-Centric Experience Strategy
  • UX Research & Journey Mapping
  • Human-Centered Design Thinking & Innovation
  • Rapid Prototyping & Usability Testing
  • Digital Marketing Strategy Development
  • Performance Marketing & Analytics
  • High-Impact Client Relationship Management
  • Go-to-Market Strategy Development
  • Growth Strategy Analysis & Development
  • Digital Transformation & Innovation Leadership

Education

  • Athabasca University, Bachelor of Commerce Program
  • Centennial College, Software Development
  • Ontario Institute of Technology, IT Systems Engineer

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