All 92 Web Design Statistics You Have To Know

Did you know that 97% of people learn more about a company online than anywhere else? This means that having a website that looks good is a necessity if you want to grow and thrive.

This article will show you web design statistics that will help you fine-tune your website even more.

While agencies, marketers, and web designers understand the importance of having good web design essentials, the reality is that most business owners don’t.

That’s why keeping up with web design statistics and trends is important.

By staying up to date with the latest statistics and trends, you’re able to always have a website that stands out and looks good in the eyes of your visitors.

Below you’ll find 92 up-to-date web design statistics that will help you understand if your website needs changes or if you’re doing well.

This article is also perfect for new brands that don’t know anything related to web design and want to start learning more about it.

Are you trying to build your first website but don’t know where to start? Let us help.

Top 92 Web Design Statistics

This list is in no particular order. You should consider all these important web design statistics whenever you design or optimize your website.

We will be organizing it into different sections to make it easier for you to find the statistics you’re looking for.

This is also an easy way to find out if there are any web design mistakes you might be making on your website.

First Impressions and User Trust

1. 94% of first impressions are design-related. This means that visitors will form an opinion of your website before even looking at your products or services.

2. 94% of negative comments left on a website are due mostly to web design over the content itself.

3. 75% of users judge a company’s credibility based on its web design.

4. A clean and simple design is preferred by more than 70% of users.

5. More than 38% of users will leave a website if they find the layout unattractive.

6. 44% of users will go to a competitor if they can’t easily find their contact information.

7. 83% of mobile users expect a seamless mobile device experience whenever they enter a new website.

8. 50% of consumers believe that a company’s web design is a vital part of their brand.

9. 38% of web designers explain that an outdated web design is the main reason for visitors abandoning a website.

A strong custom web design lays the foundation for an exceptional website. A visitor’s first impression dictates whether they will keep looking through your website or not. This means that having a website that keeps their attention and makes it easy to find what they are looking for is a must. A clean and modern website isn’t optional anymore; it’s essential.

Are you trying to build a brand-new website but don’t know where to start? Let us help.

User Experience (UX) and Conversions

10. Every $1 invested in UX returns around $100 overall.

11. A 10% boost in your UX budget can yield up to an 80% increase in conversions.

12. An optimized UX can increase your conversion rate by up to 400%.

13. 88% of users are unlikely to go back to your website after a bad experience with its web design.

14. 85% of mobile users expect the website experience to be the same or better than on a desktop.

15. Mobile device users are 5 times more likely to abandon a website if it’s not optimized and mobile-friendly.

16. 74% of visitors are likely to return if the website has a good mobile UX.

17. 66% of users will abandon a website if the UX isn’t personalized to their liking or device.

18. At least 72% of customers tell their friends and family about a positive experience with a brand’s website.

19. 81% of clients are willing to pay more for a product or service if the UX is high quality.

20. eCommerce websites can see up to a 200% increase in their conversion rates by improving their UI and UX.

Investing and optimizing your UX is not optional anymore; it’s a must. A strong UX can massively boost your ROI and, in some cases, increase client loyalty.

When we talk about UX, we don’t mean just for desktop users; we are talking about UX for both desktop and mobile alike.

Prioritize good navigation, speed, and usability, and you’ll see improved results in no time.

Explore how we improved AJ Oster’s engagement rate by 118% with a brand new web design.

Responsive Design for Mobile Devices

21. More than 63% of global web traffic comes from mobile devices, which shows the slow shift towards mobile dominance.

22. 45% of users have bad experiences with non-mobile-optimized sites, which leads to a big 60% bounce rate.

23. There are 11% higher conversion rates on responsive sites vs non-responsive ones.

24. 79% of users leave a site due to slow task completions. This is common in poorly optimized websites with no care for mobile users.

25. 54% of web designers believe that a lack of responsive design is the top reason why brands should redesign their websites.

26. 62% of top-ranked websites are highly optimized for SEO, conversions, and mobile devices. This is a clear indicator of the importance of mobile optimization.

27. 53% of mobile users will leave a website and find an alternative if the website takes more than 3 seconds to load.

28. 74% of visitors are unlikely to go back to a website if it has no mobile device optimization.

29. 73% of users say that the primary reason for them leaving a website is because of a non-responsive design.

30. More than 58% of searches on Google happen on mobile devices.

31. 77% of retail website traffic is from mobile devices, specifically smartphones.

Mobile optimization is mandatory if you want your website to thrive this year.

When more than half of the global traffic is on mobile devices, it seems almost impossible to grow online without it.

Slow speeds, bad optimization, and lack of responsiveness will have the opposite effect, though, so make sure you only optimize as much as possible.

Visual Content and Engagement

32. Posts with images receive at least 94% more views than those without any images at all.

33. Landing pages that use videos get more than an 80% conversion rate.

34. Video content can provide more than 157% more organic traffic, and pages are 53 times more likely to appear on Google’s front page.

35. 84% of consumers say that a good video by a brand convinced them to buy a specific product.

36. 62% of marketers have embraced and started using interactive content this year.

37. 89% of consumers expect brands to increase their video content in 2025.

38. There is 94% more engagement rate with web design such as visual content compared to written content.

39. Information retention can increase by up to 65% when combined with interesting visual content.

40. Infographics and well-researched content beat stock photos in engagement rate by 52%.

41. More than 40% of consumers value images the most in visual content, followed by color and video.

42. A video sent via email can increase the CTR by a bare minimum of 200%.

As the years go by, visual content, especially the interactive kind, goes up in performance.

If you want to boost your engagement, retention, and conversions, then make sure to use as many well-thought-out visuals as possible.

Performance and Speed

43. Every second that goes by when a website loads can decrease conversions by up to 7%.

44. Websites that load in less than a second get at least 2.5 times more conversions than slower websites.

45. Images take more than 40% of the overall page weight when it comes to load times.

46. A website delay of just 100 ms can hurt a website’s search ranking as well as user satisfaction.

47. Every additional 100 ms delay can result in even fewer page visits.

48. High-ranking retail websites load in under two seconds on average.

49. JavaScript can take up to 19% of the total page weight. This means that cutting any excess JS code that is not needed can boost page performance.

50. Websites that have a Time to Interactive (TTI) of under 3 seconds on mobile devices get increased engagement and conversions.

51. The average mobile website load time is 1.9 seconds, while on desktop it’s 1.7 seconds.

Mobile website speed is one of the first things you should address if you want higher organic reach for your website.

While a second or two might not seem like much, for visitors and potential customers, it can be the deciding factor in whether or not they check your product or go find an alternative.

Accessibility and Inclusivity

52. Only 3% of the top 1 million websites are completely accessible and following WCAG 2 standards.

53. More than 94% of homepages contain easy-to-detect WCAG failures.

54. The average homepage contains, at the very minimum, 50 accessibility errors.

55. Roughly 79% of homepages feature low-contrast text.

56. Missing alt text on images is an issue that affects at least 55% of homepages.

57. 96% of all accessibility errors fall into five main issues. These are alt text, labels, bad links, contrast, and missing buttons.

58. 71% of users with disabilities leave a website as soon as they find an accessibility issue.

59. 83% of users with disabilities shop only on websites that they know are completely accessible.

Having a completely accessible website isn’t just for legal or ethical reasons anymore; it’s a must if you want to grow and sell more.

With the majority of websites failing to meet basic accessibility standards, it’s a great opportunity for your website to stand out from the rest.

Web Design Statistics for eCommerce and Business ROI

60. 70% of online businesses prioritize having a good mobile-friendly website to increase their overall sales.

61. 51% of consumers say that a bad website experience can reduce their loyalty to a brand from which they have bought products before.

62. Cart abandonment rates can go up to 70% due to a confusing checkout process.

63. Simplifying a checkout page can reduce overall cart abandonment by up to 35%.

64. 46% of consumers say that a website’s overall design can influence their trust in a brand.

65. eCommerce sites with videos on their product pages see at least 80% higher conversion rates.

66. 53% of shoppers say that website load speed will directly affect their loyalty to the brand.

67. Businesses get an average of 25% increase in revenue after they redesign their website and focus on their UX.

Web design and business ROI go hand in hand for modern online businesses.

From speed to personalization, the way you interact with your customers dictates their loyalty and behavior towards your brand as a whole.

Companies that invest in their UX and responsiveness will consistently grow and thrive in the coming years.

Tools, Trends, and New Technology

68. 58% of designers use AI tools to generate content for their websites.

69. 79% of developers expect AI and machine learning to completely change the way web development works in around five years.

70. 88% of web designers prefer a simple and flat design for a minimalist and modern look.

71. Augmented Reality (AR) and 3D elements can increase your engagement rate by 30% when used correctly.

72. Progressive Web Apps (PWAs) can increase your conversion rates by up to 36% due to improved website speed and user experience (UX).

73. Dark mode designs have increased in popularity and continue to grow, as more than 45% of users prefer them.

74. Sustainability in web design is a new and rising trend that has more than 30% of brands prioritizing eco-friendly practices, such as green hosting.

75. A chatbot on your website can increase your user engagement by up to 30%.

76. Website builders such as Squarespace or Wix power more than 20% of all websites globally.

77. Headless CMS adoption has gone up by 55% in the past 3 years, making it easier for business owners to deliver new content on a consistent basis.

78. Motion UI, better known as micro-animations, can increase user engagement and a visitor’s time on page by up to 15%.

79. Experts expect AI-driven personalization to help drive at least 35% of all eCommerce sales by 2027.

80. The rise of new AI tools that require little to no coding has accelerated development speed by 70%.

Web design is in a constant state of evolution.

From AI to new developer tools, there is always some new technology ready to improve your website and make it that much better.

Keeping up with new information and implementing new technology into your website is a great way to future-proof your brand as much as possible.

Learn how we increased the Arc of Northern Virginia’s engagement rate by 335% with a new web design strategy.

Web Design Statistics for General Web and Usability Statistics

81. More than 50% of small businesses still don’t have a website in 2025.

82. 70% of potential customers prefer to learn about a company via articles over an ad.

83. 71% of users say simple navigation is the most important web design feature a website should have.

84. 55% of developers prefer React as their front-end framework when working on new websites.

85.43% of websites all over the world are made with WordPress.

86. Voice searches are predicted to account for at least 50% of all searches by 2026.

87. Posting at least 16 different articles per month on your website can get you up to 3.5 times more visits.

88. Someone builds a new website every three seconds.

89. More than 70% of users skim through content when reading. This showcases the importance of good content hierarchy as well the use of bold lettering to highlight important sections.

90. Google leads total monthly visits with 105.2 billion visits, followed by YouTube with 47.4 billion visits.

91. The average bounce rate for websites, regardless of niche and industry is 49%.

92. On average, the pages on the first page of Google search results load in less than 1.65 seconds.

Overall, most business owners ignore or leave web design to the side because “the website is already finished” and “it works well enough”, for them.

But visitors and potential customers judge a business based on looks alone. Most visitors will leave altogether without even seeing a product if they think the website looks bad or unprofessional.

Get a Custom Web Design that Converts with Blacksmith

After going through all the most recent web design statistics, you might have noticed a trend. That being that optimizing and making sure your website looks its best 24/7 is mandatory for business growth.

But we get it; constantly updating and working on your website or completely redesigning it takes a lot of time and effort that you might not have. So what now?

That’s where we come in. Here at Blacksmith, we’re experts at creating the perfect website for brands that want to grow and thrive in their industry.

As a reliable web design company, we have a group of seasoned web designers ready to build you a website that follows all of the latest trends and strategies that will help you get the conversions and clients you deserve.

Still unsure if investing in a custom web design is the correct choice for your brand?

Don’t worry, click here to schedule a call with us and we’ll provide you with a complete brand audit.

This way, we can show you the areas where your company needs the most work and what we can do to fix it all up for you.