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Leading Orthodontic Marketing Agency

Partner with a leading orthodontic marketing agency. We use targeted SEO and PPC campaigns to attract a steady flow of new patients. Get a free consult.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Private Practices, Dental Groups, and Top Invisalign® Providers

With clients spanning hundreds of niche industries, BSA is the orthodontic marketing agency that helps companies quickly become global enterprises through high-impact websites and performance-driven marketing.

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Our Orthodontic Marketing Services

We provide a complete suite of digital marketing services tailored specifically for orthodontists

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Branding

We help your practice build a strong, trusted local brand that differentiates you from corporate dental chains and other competitors in your market.
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Orthodontics SEO

We ensure your practice appears at the top of Google Maps and local search results when potential patients search for “braces near me” or “Invisalign.” This includes optimizing your Google Business Profile to attract local families and individuals.
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Orthodontics PPC

For immediate patient flow, we offer expert Orthodontist PPC. We create and manage targeted campaigns that put your practice at the top of search results, generating a predictable stream of new leads for high-value cases.
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Orthodontics Web Design

We design professional, user-friendly websites that educate potential patients, showcase before-and-after smile galleries, build trust, and make booking a consultation effortless.
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SEO Content Optimization

We create and optimize the expert content that answers your patients’ questions. Our SEO Content Optimization establishes your authority on topics like Invisalign and adult braces, attracting and educating highly qualified leads.
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Lead Generation

Ultimately, every service we offer is geared towards lead generation. Our integrated marketing system is designed to create a steady and predictable flow of new patients for your orthodontic practice.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Orthodontic Marketing Process

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1. Analysis & Strategy

Discovery & Goal Setting: We start by understanding your practice’s unique strengths, patient demographics, and growth objectives, from increasing new starts to promoting high-margin services.

 

Local Market & Competitor Analysis: We analyze your local competition and the specific search behavior of potential patients in your area to identify the most effective marketing channels and messaging.

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2. Campaign Development & Launch

Strategic Campaign Build: We build out your campaigns, whether it’s optimizing your website for local search, writing targeted ad copy, or creating engaging social media content.

 

Technical Setup & Activation: We ensure all tracking, analytics, and lead forms are perfectly in place. We then launch your campaigns, closely monitoring initial performance.

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3. Optimization & Reporting

Continuous Performance Optimization: We actively manage your campaigns, testing ad variations, refining targeting, and optimizing bids to improve your return on investment and lower your cost per new patient.

 

Transparent ROI Reporting: You receive clear, monthly reports that show you exactly how your marketing budget is performing, tracking key metrics like cost per lead, consultation bookings, and new patient value.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Reliable Orthodontic Marketing Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading orthodontic marketing company.

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Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Why Choose Us As Your

Top Orthodontic Marketing Partner


Right Place – meet Right Time. We help your practice appear where your customers are actively searching, whether that’s on Google, Meta, LinkedIn, or Bing.


We help crystallize your visual brand and messaging so it communicates your expertise and compassionate care, giving prospective patients the confidence to schedule a consultation.


What happens after the click? As a full-service orthodontic marketing agency, we help your brand design websites and campaigns through the channels that best resonate with your prospective clients and turn your online traffic into a steady stream of new patients.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


Need to add a new patient testimonial or a staff bio? We build your website on a user-friendly platform so your office staff can make quick updates without technical help.


We understand the importance of professionalism in healthcare. As a top orthodontic marketing agency, our campaigns are ethical, informative, and compliant with advertising standards.

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Contact Us

Talk to Our Orthodontic Marketing Experts

Find out if Blacksmith can be a fit for your orthodontic marketing service.

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Industries We Serve

Our expertise spans a diverse range of industries, including:

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eCommerce

Cut through the noise of the crowded online marketplace industry. We develop smart digital marketing strategies that help eCommerce businesses stand out. Our services focus on boosting traffic, improving conversion, and maximizing sales.
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Healthcare

We help healthcare providers enhance their online visibility through compliant and data-driven strategies. This empowers them to build patient trust and connect with their communities.
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Hospitality

We help hotels, restaurants, and venues attract and retain guests. We do this by developing strategies that creatively combine local SEO, social engagement, and reputation management.
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B2B

We build authoritative, professional websites that build credibility, communicate complex value, and convert qualified visitors into high-value B2B sales leads.
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Finance

Our digital marketing strategies help banks, fintech startups, and financial services firms establish authority, drive engagement, and attract high-value clients. We empower businesses to build trust and credibility in the financial industry.
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Real Estate

We create digital strategies that help real estate agents, developers, and brokers connect with buyers and sellers. Our services support everything from property listings to lead generation. Our targeted approach enhances visibility and accelerates sales.

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Iron & Insight

FAQs About Orthodontic Marketing


Orthodontic marketing entails a specialized, multi-channel strategy designed to help build patient trust and generate a predictable flow of new consultations.


While paid advertising can generate leads within the first month, a comprehensive orthodontic marketing strategy typically begins to show significant, consistent results in new patient growth within 3-4 months as SEO and brand-building efforts take hold.


We use precise targeting on platforms like Google and Facebook to reach adults with higher disposable income who are actively researching cosmetic dental solutions. Our ad copy and landing pages are specifically designed to speak to their motivations and concerns.


As an orthodontic marketing company, we understand the importance of professionalism. All of our marketing materials are designed to be informative, tasteful, and compliant with advertising standards for healthcare professionals, reflecting the high quality of your clinical care.


A general agency may not understand the nuances of patient acquisition or the value of a new case start. As a dedicated orthodontist marketing agency, we know the specific strategies, keywords, and channels that work for practices like yours, which leads to a better ROI.


We implement advanced tracking to follow a user from their first click to a submitted consultation form. By tracking the cost per lead and knowing your average case value, we can provide clear reports that calculate the direct ROI from your marketing budget.


Given that our healthcare expertise is a core part of our agency, in addition to our specialized services for orthodontists, we also have dedicated practices for the dental industry, the urgent care industry, and the medical industry.


We are a national agency and a global partner. We have deep experience in the most competitive healthcare and business markets in the United States. We manage branding and marketing campaigns for clients in major hubs like New York, Los Angeles, San Diego, Atlanta, Seattle Dallas, Houston, and Miami.


Getting started is easy. The first step is to reach out using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“The Blacksmith digital team is really terrific. They are experts in their field, and I can depend on them for the right guidance. They know their products and they know websites. Highly recommend.”

Toni Valenti

Director of Marketing, New York County Lawyers’ Association
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI