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Premier San Diego PPC Agency in America’s Finest City

San Diego’s economy runs on three industries that PPC agencies outside the city struggle to understand: the biotech and life sciences corridor from Torrey Pines to Sorrento Valley, the defence and aerospace supply chain clustered around Miramar and Point Loma, and the tourism and hospitality market. Partner with a premier San Diego PPC agency that understands the terrain and transform your ad spend into profit.

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Based on 16 Reviews
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Based on 11 Reviews
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Trusted by San Diego’s Leading Brands, Scaleups, and Enterprises

With clients spanning hundreds of niche industries, BSA is the San Diego PPC agency that powers ambitious startups to global enterprises through performance-driven marketing.

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Our San Diego PPC Services

As a top San Diego PPC agency, we provide a full range of paid campaign services that includes the following;

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Google Ads

We launch paid search campaigns that target buyers exactly when they are looking for your products or services, ensuring you appear first in San Diego search results.
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LinkedIn Ads

Target the decision-makers. We use LinkedIn’s professional data to reach executives and researchers at specific companies, helping you close B2B deals without wasting budget on general audiences.
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Facebook Ads

Scale your audience. We use advanced algorithmic targeting to find local users based on their demographics and interests, driving consistent traffic and brand awareness.
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Instagram Ads

Showcase your brand visually. We create striking ad campaigns that stop the scroll, perfect for San Diego’s lifestyle, hospitality, and consumer brands looking to drive engagement.
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TikTok Ads

Capture the next generation of consumers. e produce authentic, native-style video content that leverages trends and algorithms to drive massive engagement and low-cost traffic for lifestyle and D2C brands.
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Lead Generation

Fill your sales pipeline. We combine targeted paid ads with high-converting landing pages to deliver a steady stream of qualified leads directly to your sales team.

Our San Diego PPC Agency Process

Our San Diego PPC services are strategic and results-driven from start to finish.

1. Audit & Strategy

We start with the hard data. We audit your historical performance to identify wasted spend, negative keyword gaps, and missed opportunities. Based on these findings, we build a custom roadmap aligned with your specific revenue targets and the competition in the San Diego market.

2. Build & Launch

We build a foundation for high performance. This includes restructuring campaigns for relevance, implementing precise conversion tracking, and crafting persuasive ad copy that speaks directly to your audience. We rigorously test every setting and landing page link to ensure a flawless launch.

3. Optimization

Launch is just the beginning. We manage your account daily, adjusting bids, A/B testing creative variations, and refining audience exclusions to block bad traffic. Our focus is on continuous improvement, systematically lowering your Cost Per Acquisition (CPA) while scaling lead volume and quality month over month.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
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Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
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Geoff Petersen

Director of Business Development
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Tyler Lakey

Talent Acquisition Specialist
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
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Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
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Yaira Lugo

Recruiter
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Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
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Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
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Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
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Daniel Ghizoni

Frontend Developer

Your Award-winning San Diego PPC Management Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our solutions have been recognized through prestigious industry awards, solidifying our position as a leading PPC management company in San Diego.

Inc 5000 number 3014 award icon
Inc. 5000 – Fastest Growing Companies
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Clutch Top eCommerce Developers 2025
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Inc. 5000 – Fastest Growing Companies
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Clutch Top Web Design Company 2025
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Inc. 5000 – Fastest Growing Companies
Inc 5000 number 3014 award icon
Inc. 5000 – Fastest Growing Companies
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Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 – Fastest Growing Companies
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Clutch Top Web Design Company 2025
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Inc. 5000 – Fastest Growing Companies

Why Choose Blacksmith As Your

Top San Diego PPC Agency


We build precise geo-targeted campaigns using the most searched keywords by buyers in your industry vertical. This gets your ads in front of high-intent San Diego buyers who are ready to make a purchase decision.


We write clear, persuasive ad copy that earns the click and provides your audience with what they require. This increases Click-Through Rates (CTR) and lowers your costs in San Diego’s competitive auctions.


Instead of using the homepage, we build landing pages for every campaign. This ensures the landing pages support the conversion efforts.


We focus on metrics that show how your ad spend connects to business outcomes that matter to your leadership team.


We build precise geo-targeting campaigns to cover the entire San Diego County from the Chula Vista border corridor to the Carlsbad tech park and Escondido’s manufacturing base.


We are committed to transparency and platform policies. We build durable accounts that protect your brand’s reputation and ensure long-term viability on platforms like Google and Meta

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Contact Us

Talk to San Diego PPC Experts

Find out if Blacksmith is the San Diego PPC agency for you.

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Industries We Serve

We offer our San Diego PPC services across a range of industries, including;

metal manufacturing

Manufacturing

We build PPC campaigns that target the engineers, procurement managers, and program directors who make supplier decisions in these industries.
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B2B Industries

We secure corporate contracts. Whether you are in defense, technology, or business services, we target the decision-makers who sign the checks, ensuring your sales team gets qualified leads.
stethoscope to depict the health and wellness industry

Healthcare

We connect patients with care. We drive patient volume for private practices and specialty clinics, focusing on appointment bookings and local service awareness.
payment processing in the finance industry

Finance

We launch paid campaigns that generate qualified client enquiries without having compliance issues.
law firm illustrated

Law Firm

We use aggressive bid strategies to ensure your firm captures high-value personal injury and corporate cases in a competitive legal market.
hotel industry

Hotel

We run Google Ads and Meta campaigns for San Diego hotels that capture direct booking intent and reduce OTA commission dependency.

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FAQs About San Diego PPC


PPC management provides immediate visibility, placing your brand at the top of search results the moment we launch. In contrast, Search Engine Optimization (SEO) builds long-term organic authority. For aggressive growth in San Diego, we often recommend a hybrid strategy that combines the speed of paid ads with the sustainability of organic search.


Yes. We are a full-service agency operating from out of San Diego and so we also provide branding, web design, web development, and SEO services to our San Diego clients.


Yes. Through LinkedIn Ads and account-based marketing (ABM) on Google, we can create hyper-targeted campaigns that only show ads to key decision-makers at specific organizations.


Yes. While we are a top San Diego PPC agency, we manage campaigns for clients in major hubs like NYC, Los Angeles, Miami, San Francisco, Seattle, and Dallas, allowing us to scale your brand nationally.


Budget depends on your sector’s average Cost Per Click (CPC). Whether you are in Biotech, Real Estate, or Ecommerce, we provide a detailed forecast. This ensures your ad spend is sufficient to compete for high-intent keywords against other top San Diego competitors.


Not necessarily, but conversion is key. If your current site isn’t optimized for sales, we may recommend building dedicated landing pages or utilizing our Web Design services to create a funnel that turns visitors into paying customers efficiently.


Absolutely. Unlike some San Diego PPC agencies, we believe in total transparency. You retain full ownership of your Google Ads and Social Media ad accounts, ensuring you always have access to your historical data and campaign assets.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS