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Leading San Diego PPC Agency

Partner with a premier San Diego PPC agency to transform your ad spend into profit. Whether you are in Biotech or Tourism, we build precise paid acquisition campaigns that turn clicks into a scalable revenue engine for your business.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by San Diego’s Leading Brands, Scaleups, and Enterprises

With clients spanning hundreds of niche industries, BSA is the San Diego PPC agency that powers ambitious startups to global enterprises through performance-driven marketing.

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Our San Diego PPC Services

As a top San Diego PPC agency, we deliver scalable solutions and revenue growth for brands by doing the following;

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Google Ads

Capture high-intent traffic. We build search campaigns that target buyers exactly when they are looking for your products or services, ensuring you appear first in San Diego search results.
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LinkedIn Ads

Target the decision-makers. We use LinkedIn’s professional data to reach executives and researchers at specific companies, helping you close B2B deals without wasting budget on general audiences.
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Facebook Ads

Scale your audience. We use advanced algorithmic targeting to find local users based on their demographics and interests, driving consistent traffic and brand awareness.
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Instagram Ads

Showcase your brand visually. We create striking ad campaigns that stop the scroll, perfect for San Diego’s lifestyle, hospitality, and consumer brands looking to drive engagement.
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TikTok Ads

Capture the next generation of consumers. e produce authentic, native-style video content that leverages trends and algorithms to drive massive engagement and low-cost traffic for lifestyle and D2C brands.
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Lead Generation

Fill your sales pipeline. We combine targeted paid ads with high-converting landing pages to deliver a steady stream of qualified leads directly to your sales team.

Our San Diego PPC Agency Process

Our San Diego PPC services are strategic and results-driven from start to finish.

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1. Audit & Strategy

We start with the hard data. We audit your historical performance to identify wasted spend, negative keyword gaps, and missed opportunities. Based on these findings, we build a custom roadmap aligned with your specific revenue targets and the competition in the San Diego market.

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2. Build & Launch

We build a foundation for high performance. This includes restructuring campaigns for relevance, implementing precise conversion tracking, and crafting persuasive ad copy that speaks directly to your audience. We rigorously test every setting and landing page link to ensure a flawless launch.

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3. Optimization

Launch is just the beginning. We manage your account daily, adjusting bids, A/B testing creative variations, and refining audience exclusions to block bad traffic. Our focus is on continuous improvement, systematically lowering your Cost Per Acquisition (CPA) while scaling lead volume and quality month over month.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
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Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your San Diego PPC Management Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our solutions have been recognized through prestigious industry awards, solidifying our position as a leading PPC management company in San Diego.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Blacksmith As Your

Top San Diego PPC Agency


Visibility is revenue. Our San Diego PPC services ensure your brand owns the top position for high-intent keywords, connecting you with buyers exactly when they have their credit card in hand.


We help you create clear, persuasive ad copy that answers your customers’ needs instantly. This increases Click-Through Rates (CTR) and lowers your costs in San Diego’s competitive auctions.


We focus on landing page optimization. We don’t just send traffic to a homepage; we guide users to dedicated funnels designed to convert clicks into qualified leads for your San Diego business.


We are an ROI-focused agency. Our reports track the metrics that impact your revenue to show you the measurable results your business demands.


We empower your marketing team by handling tracking codes and landing page edits ourselves, so you can launch campaigns quickly without technical roadblocks holding you back.


We are committed to transparency and platform policies. We build durable accounts that protect your brand’s reputation and ensure long-term viability on platforms like Google and Meta

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Contact Us

Talk to San Diego PPC Experts

Find out if Blacksmith is the San Diego PPC agency for you.

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Industries We Serve

We offer our San Diego PPC services across a range of industries, including;

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Manufacturing

We support San Diego’s innovators. From medical devices to aerospace components, we run B2B campaigns that connect manufacturers with supply chain buyers and procurement officers.
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B2B Industries

We secure corporate contracts. Whether you are in defense, technology, or business services, we target the decision-makers who sign the checks, ensuring your sales team gets qualified leads.
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Healthcare

We connect patients with care. We drive patient volume for private practices and specialty clinics, focusing on appointment bookings and local service awareness.
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Real Estate

We sell the coast. We target high-net-worth individuals and investors actively searching for luxury properties in La Jolla and Del Mar, using premium visuals to drive inquiries.
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Law Firm

We use aggressive bid strategies to ensure your firm captures high-value personal injury and corporate cases in a competitive legal market.
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Hotel

We drive direct bookings. We target travelers planning trips to the Gaslamp Quarter or the beaches, reducing your reliance on third-party booking sites and increasing your profit margins.

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More About PPC

FAQs About San Diego PPC


PPC management provides immediate visibility, placing your brand at the top of search results the moment we launch. In contrast, Search Engine Optimization (SEO) builds long-term organic authority. For aggressive growth in San Diego, we often recommend a hybrid strategy that combines the speed of paid ads with the sustainability of organic search.


Yes. We are a full-service agency operating from out of San Diego and so we also provide branding, web design, web development, and SEO services to our San Diego clients.


Yes. Through LinkedIn Ads and account-based marketing (ABM) on Google, we can create hyper-targeted campaigns that only show ads to key decision-makers at specific organizations.


Yes. While we are a top San Diego PPC agency, we manage campaigns for clients in major hubs like NYC, Los Angeles, Miami, and Dallas, allowing us to scale your brand nationally.


Budget depends on your sector’s average Cost Per Click (CPC). Whether you are in Biotech, Real Estate, or Ecommerce, we provide a detailed forecast. This ensures your ad spend is sufficient to compete for high-intent keywords against other top San Diego competitors.


Not necessarily, but conversion is key. If your current site isn’t optimized for sales, we may recommend building dedicated landing pages or utilizing our Web Design services to create a funnel that turns visitors into paying customers efficiently.


Absolutely. Unlike some San Diego PPC agencies, we believe in total transparency. You retain full ownership of your Google Ads and Social Media ad accounts, ensuring you always have access to your historical data and campaign assets.


Getting started is easy. The first step is to reach out to us using the contact form on our website or by scheduling a free consultation. We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a tailored proposal for you.

Real Results. Real Success.

“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“Blacksmith has been a true partner helping resolve some very complicated back-end issues with our website. I highly recommend them. And, look forward to continuing our partnership with them.”

Kevin Kutcher

Sr. Director, Marketing, JSI
“I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!”

Megan Taylor

Marketing Manager, DCS