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Professional Urgent Care Marketing Agency

We provide expert urgent care marketing designed to connect you with patients at the precise moment they need you, driving more walk-ins and building your reputation as the go-to clinic in your area.

5.0
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Based on 16 Reviews
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5.0
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Based on 8 Reviews
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Trusted by Startups, Scaleups, and the Fortune 500

With clients spanning hundreds of niche industries, BSA is the digital marketing agency that powers ambitious startups to global enterprises through high-impact websites and performance-driven marketing.

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Our Distinct Urgent Care Marketing Services

We provide end-to-end urgent care marketing services designed to build patient trust and drive consistent growth for your clinic.

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Local SEO

We ensure your clinic dominates the local search results and Google Maps when patients search for immediate care. This includes optimizing your Google Business Profile with your hours, services, and accepted insurance.
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PPC Advertising

We run efficient pay-per-click (PPC) ad campaigns that capture high-intent patients actively searching for urgent medical services. Our ads are designed for immediate action, driving phone calls, and walk-in visits.
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UI/UX Design

We map out the entire patient journey on your website. Our focus on user experience (UX) reduces patient anxiety and makes it effortless for them to find information, check in online, or get directions, especially when they’re in a hurry.
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Website Design

We design simple, fast, and mobile-first websites that provide patients with the essential information they need instantly: your location, hours, services offered, and current wait times.
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Technical SEO

We ensure your clinic’s website has a flawless technical foundation. Our technical SEO service focuses on site speed, mobile-friendliness, and a secure setup to provide a safe experience for patients and improve search rankings.
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SEO Content Optimization

We create and optimize your website’s content to answer the questions your potential patients are asking. Through SEO content optimization, we help you rank for specific conditions and services, related to urgent care.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Urgent Care Marketing Process

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1. Market Analysis & Strategy

Discovery: We start by understanding your clinic’s specific services, patient demographics, and growth objectives to ensure our strategy is aligned with your business goals.

Local Market & Competitor Analysis: We analyze your local service area, identifying your key competitors and patient search behavior to find the most effective channels for reaching your audience.

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2. Campaign Build & Launch

Campaign Development: We build out your marketing campaigns, from optimizing your local SEO foundation to writing clear, empathetic ad copy that resonates with patients seeking care.

Website & Tracking Implementation: We ensure your website is optimized to convert visitors into patients and that all tracking is in place to measure success accurately from the very first click.

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3. Performance & Optimization

Active Campaign Management: We actively monitor your campaigns, making data-driven adjustments to ad targeting, bids, and messaging to improve performance and lower your cost-per-patient acquisition.

Transparent Performance Reporting: You receive clear, monthly reports focused on the metrics that matter: new patient inquiries, cost per lead, and overall campaign ROI.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Your Award-winning Urgent Care Marketing Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading urgent care marketing company.

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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
Inc 5000 number 3014 award icon
Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025
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Clutch Top eCommerce Developers 2025

Why Blacksmith

Built in the Forge. Proven in the Market.


Right Place – meet Right Time. We help your brand appear where your customers are actively searching, whether that’s on Google, Meta, LinkedIn, or Bing.


“People don’t understand what we do.” It’s the most common complaint we hear at BSA. We help crystallize your visual brand and messaging so it resonates, connects, and converts.


What happens after the click? As a full-service digital marketing agency, we help your brand design websites and campaigns through the channels that best resonate with your prospective clients and deliver MQLs.


We focus on metrics that tie directly to business results. Our analytics & reporting are built with your business’s marketing funnel in mind – no fluff.


Your marketing team moves fast. Our digital marketing solutions move faster. Need to launch a landing page or update content? Do it in minutes, not days.


Do the acronyms ADA, GDPR, and SOC 2 ring a bell? If they do, you’ve found your people. We build accessible, compliant websites that meet today’s international standards (and tomorrow’s too!).

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Contact Us

Talk to Our Urgent Care Marketing Experts

Find out if Blacksmith can be a fit for your urgent care marketing campaign

Industries We Serve

Our expertise spans a diverse range of industries, including:

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eCommerce

Cut through the noise of the crowded online marketplace industry. We develop smart digital marketing strategies that help eCommerce businesses stand out. Our services focus on boosting traffic, improving conversion, and maximizing sales.
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Healthcare

We help healthcare providers enhance their online visibility through compliant and data-driven strategies. This empowers them to build patient trust and connect with their communities.
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Hospitality

We help hotels, restaurants, and venues attract and retain guests. We do this by developing strategies that creatively combine local SEO, social engagement, and reputation management.
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SaaS

Crafting websites that showcase innovation and technical prowess. We partner with tech brands to deliver platforms that push digital boundaries. These platforms are sleek and scalable, always ready to adapt to tech advancements and market trends.
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Finance

Our digital marketing strategies help banks, fintech startups, and financial services firms establish authority, drive engagement, and attract high-value clients. We empower businesses to build trust and credibility in the financial industry.
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Real Estate

We create digital strategies that help real estate agents, developers, and brokers connect with buyers and sellers. Our services support everything from property listings to lead generation. Our targeted approach enhances visibility and accelerates sales.

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Iron & Insight

Frequently Asked Questions


We position your clinic as the faster, more affordable, and convenient choice for non-life-threatening emergencies. Our urgent care marketing services highlight your shorter wait times, lower costs, and friendly atmosphere to attract patients who want quality care without the hassle of a large hospital.


As a healthcare marketing agency, we strictly adhere to professional and ethical standards. All of our marketing messaging is designed to be informative and responsible, and we ensure our tracking methods are compliant with data privacy best practices.


PPC campaigns can start driving patient calls and website traffic almost immediately. For broader growth through local SEO and reputation building, most clinics see a noticeable, consistent increase in patient volume within 6 months.


For immediate results, local search may be the top choice. This means a perfectly optimized Google Business Profile and targeted local search ads. A successful long-term strategy will integrate this with reputation management and social media to build a trusted community brand


We use advanced call tracking and conversion tracking on your website. This allows us to attribute phone calls, appointment bookings, and walk-ins directly to our marketing campaigns, providing you with a clear return on investment for your budget. We believe a Professional Urgent Care Marketing Agency must prove its value with clear data.

Real Results. Real Success.

“Blacksmith Agency has listened to us every step of the way and made design suggestions that make sense. The team is great at listening and providing suggestions. They’re on time and budget and communicate regularly and effectively.”

Cayla Cook

Marketing & Communications Manager, MERI (Medical Education & Research Institute)
“We worked with Blacksmith on the redesign and launch of our new website. The team at Blacksmith is responsive, knowledgeable and collaborative. I recommend them for your digital marketing partner!”

Kim Thompson

Director of Marketing, GeminiBio
“The Blacksmith digital team is really terrific. They are experts in their field, and I can depend on them for the right guidance. They know their products and they know websites. Highly recommend.”

Toni Valenti

Director of Marketing, New York County Lawyers’ Association