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High-Converting Home Improvement Web Design

Turn your craftsmanship into more qualified leads. Our home improvement web design agency partners with premium contractors and builders to create professional websites that build credibility and turn visitors into qualified leads. Get a free consultation.

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5.0
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Based on 16 Reviews
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5.0
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Based on 11 Reviews
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Trusted by Top Contractors, Custom Builders, and Remodelers

With clients spanning hundreds of niche industries, BSA is the home improvement web design agency that powers ambitious contractors and custom builders through high-impact websites that showcase their craftsmanship and drive performance-driven marketing.

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R&O construction logo
bragg companies logo
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tianma america logo icon
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hcfd logo
R&O construction logo
bragg companies logo
cbs-rentals-logo
tianma america logo icon
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metapc logo icon
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NYCLA logo icon
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Explore Our Other Services

As part of our web design services, we offer the following;

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Custom Web Design

We create high-quality, custom web designs that reflect the quality of your craftsmanship, building immediate trust with homeowners and setting you apart from competitors.
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UI/UX Design

We design a clear and simple user experience for your clients. Our UI/UX design process focuses on making it easy for users to browse your gallery, understand your services, and request a quote.
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B2C Web Design

Our B2C web design is focused on the homeowner. We create an empathetic and inspiring online experience that builds a direct, trusted relationship between your company and your clients.
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eCommerce Web Design

We build secure eCommerce functionality for your site, perfect for selling design packages, handling consultation deposits, or managing online bill payments for projects.
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Responsive Design

Homeowners are searching for contractors on their phones. Our responsive design ensures your portfolio and project galleries look stunning and load quickly on any device.
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Website Redesign

Is your current website outdated? Our website redesign service transforms your old site into a modern, professional platform that truly showcases the quality of your work.

Desirable Results That Drive Revenue

More Leads, Better UX

Blacksmith restructured Tianma’s product pages to streamline navigation, making it easier for engineers to filter displays, compare specs, and request a quote or sample directly from distributors. With a frictionless experience, more users are now taking action.

Optimized for Speed

Through advanced caching, code minification, and improved content delivery, we cut load times by 86.67%, making the site feel instant. Faster speeds mean lower bounce rates and more completed quote requests.
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Average Monthly Leads

+3,000%
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Page Load Speed

86.67% Improvement

Our Home Improvement Website Design Process

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1. Discovery & Strategy

Discovery: We start by understanding your business, your ideal client (e.g., high-end remodels, new builds), and your primary conversion goals for your home improvement web design.

Journey & UX Mapping: We create a UI/UX blueprint that maps the homeowner’s journey, from their first ‘contractor near me’ search to a successfully submitted ‘Request a Quote’ form, ensuring a simple, frictionless experience.

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2. Design & Development

UI Design: Our team designs a clean, professional, and trustworthy interface that reflects the quality of your craftsmanship. We focus on a creative, inspiring aesthetic that builds confidence.

Development: Our developers build your website with a focus on security, ensuring that all client data is handled in compliance. We build a platform that is fast, reliable, and secure.

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3. Launch & Support

Content Creation: We populate the site with your content, creating beautiful “Project Gallery” showcases and ensuring all service pages are clear and concise. We then conduct rigorous WCAG accessibility tests.

Launch & Team Training: After a successful launch, we provide your administrative team with comprehensive training, empowering you to manage appointments and upload new project photos with ease.

Our Team

Team of Dreams

Cherice McGowan Profile Picture

Cherice McGowan

Co-Founder
Dave McGowan Profile Picture

Dave McGowan

Co-Founder
Strahil Ovcharov Profile Picture

Strahil Ovcharov

VP Sales & Marketing
Rufat Mammadyarov Profile Picture

Rufat Mammadyarov

Director of Production
Autumn Gomez Profile Picture

Autumn Gomez

Director of Human Resources
Kara Akers Profile Pïcture

Kara Akers

Team Lead Web Project Manager
Geoff Petersen Profile Picture

Geoff Petersen

Director of Business Development
Ray Sillar Profile Picture

Ray Sillar

Director of Digital Strategy
Mwange Mufumbe profile picture

Mwange Mufumbe

Talent Acquisition Specialist
Brett Lutchman Profile Picture

Brett Lutchman

UX Strategist
Joel Gobin Profile Picture

Joel Gobin

Lead Designer
Kris Mitchell Profile Picture

Kris Mitchell

Team Lead, Sr. Sales Director
Yaira Lugo Headshot

Yaira Lugo

Recruiter
Mike Rutski Profile Picture

Mike Rutski

Director of Digital Strategy
Zanele Mkhabela profile picture

Zanele Mkhabela

Director of Business Development
Felipe Golod profile picture

Felipe Golod

Project Manager
Fabianna Lopez Profile Picture

Fabianna Lopez

Team Lead Marketing Specialist
Brey Roma profile picture

Brey Roma

Director of Business Development
Sergey profile picture

Sergey Kolesnikov

Full Stack Developer
Victor Pimentel Profile Picture

Victor Pimentel

UX/UI Designer
Babafemi Adebajo Profile Picture

Babafemi Adebajo

Content Writer
Mike Noonan Profile picture

Mike Noonan

Director of Business Development
Rafael Lima profile picture

Rafael Lima

Web Maintenance Project Manager
Orlando Gonzalez profile picture

Orlando Gonzalez

Content Writer
Giovan Cruz profile picture

Giovan Cruz

Frontend Developer
Carlos Gallardo profile picture

Carlos Gallardo

Frontend Developer
Daniel Ghizoni profile picture

Daniel Ghizoni

Frontend Developer

Reliable Home Improvement Web Design Agency

Our push for excellence in our craft has not gone unnoticed. We are proud that our work has been recognized through prestigious industry awards, solidifying our position as a leading home improvement web design company.

Inc 5000 number 3014 award icon
Inc. 5000 List 2024
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Clutch Top eCommerce Developers 2025
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Inc. 5000 List 2023
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Clutch Top Web Design Company 2025
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Inc 5000 2022
Inc 5000 number 3014 award icon
Inc. 5000 List 2024
clutch top ecommerce developers award icon
Clutch Top eCommerce Developers 2025
inc-5000-2529 award icon
Inc. 5000 List 2023
clutch-top-web-design award icon
Clutch Top Web Design Company 2025
inc-5000-1415 award icon
Inc 5000 2022

Why Choose Us As Your

Top Home Improvement Web Design Partner


Our creative designs are built on a strong Local SEO foundation. We build your site to be found on Google, connecting you with local homeowners actively searching for your services.


We build instant trust. Our home improvement web design showcases your craftsmanship with stunning project galleries that communicate the quality of your work.


We design to turn a visitor into a qualified lead. Our creative and user-focused process makes the path to scheduling an estimate simple and frictionless.


We focus on the metrics that grow your business. Our analytics track new lead submissions, online estimate requests, and phone calls, proving the ROI of your website.


We build your website on a user-friendly platform, empowering your team to easily add new courses, publish content, and make updates without technical assistance.


Our creative designs are built to be accessible (WCAG) and secure. We build with client privacy in mind, ensuring a professional and trustworthy experience for all users.

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Contact Us

Meet our Home Improvement Website Experts

Find out if Blacksmith can be a fit for your home improvement web design project!

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Other Industries We Serve

In addition to the home improvement industry, our expertise spans a diverse range of other industries, including:

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B2B Web Design

We build authoritative, professional websites that build credibility, communicate complex value, and convert qualified visitors into high-value B2B sales leads.
education website design

Education

We build engaging, accessible platforms for EdTech and schools that build trust with parents, inspire students, and convert visitors into new enrollments.
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Association

We build engaging digital hubs that drive member value, foster a strong community, and convert interested professionals into new member registrations.
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Orthodontist Web Design

We build modern, patient-centric websites that build instant trust, showcase your expertise, and convert visitors into high-value consultation bookings.
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Property Management

We build professional, high-trust platforms that attract new property owners to your portfolio and provide a seamless, efficient portal for your tenants.
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Higher Education

We build distinguished brands for educational institutions that reflect a legacy of excellence and a vision for the future.

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More About Web Design

FAQs About Home Improvement Web Design


A custom website builds homeowner trust in a way that a template or a social media page cannot. It shows your business is professional, stable, and proud of its work. It’s your most important tool for attracting and converting high-value clients.


As we stated in our post about website design costs, websites can cost from a few hundred dollars for simple WordPress sites to $95,000 for complex e-commerce platforms. The investment depends on the project’s complexity, such as the size of your project portfolio or the need for advanced features. After a brief consultation to understand your exact needs, we provide a detailed, transparent proposal with a full cost breakdown.


Most business websites take 6 to 12 weeks to complete, depending on their scope and complexity. A typical enterprise project, from initial strategy to launch, can take up to 40 weeks. We consider many factors to determine your website design project duration and will provide you with a precise timeline after our discovery phase. You can also check out some of the factors that influence the duration of a web design project


We focus on trust and simplicity. We build trust by showcasing your best work and testimonials. We make it simple by creating a clear, frictionless user journey that guides every visitor to a simple conversion form.


Yes, our development team has experience integrating with many popular CRM and project management tools. This can help streamline your lead intake and project scheduling, saving your team valuable time.


Absolutely. Accessibility is a non-negotiable for the education sector. We design and build all our websites to meet Web Content Accessibility Guidelines (WCAG), ensuring your platform is inclusive and usable by people of all abilities.


A new website is the foundation. To help you grow, we offer a full suite of digital marketing services, including Search Engine Optimization (technical SEO, international SEO, local SEO, SEO content optimization) to attract prospective students organically and PPC Management (Google ads, Facebook ads, Tiktok ads, Instagram ads, LinkedIn ads) to drive immediate enrollment inquiries.


Yes. We are an international agency with deep experience in many U.S. city markets, including Dallas, Houston, and Atlanta. However, we can also design a powerful website and a tailored marketing strategy for your specific local market.


Absolutely. We specialize in website redesigns. We can transform your outdated platform into a modern, fast, and responsive website that better reflects the quality of your craftsmanship and is far easier for your clients to use.


Getting started is easy. The first step is to reach out to us using the contact form on our website or via email (info@blacksmith.agency). We’ll have a brief, no-obligation call to discuss your project goals, and from there, we can develop a custom proposal for you.

Real Results. Real Success.

Great developer to work with. Weekly meetings during design phase to continually sync up on needs and progress. After completion, the same principles are applied to ensure the site stays current and up to date. We highly recommend Blacksmith.

Skylar Olsen

Director of Information Technology, R&O Construction
I’ve worked with Blacksmith over the past 4 years on 3 different website redesigns and one from scratch. They are extremely knowledgeable, easy to work with, and reliable. Grateful for their partnership!

Megan Taylor

Marketing Manager, Designed Conveyor Systems (DCS)
“Blacksmith Agency does great work, and they’re incredibly professional. They did an in-depth analysis of the business and its goals before carrying out the design process, which allowed them to produce good work.”

Sarah Ferguson

Director of Marketing, Vacation Condos